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1.

CNBC Titans [electronic resource]: Ted Turner

It makes sense that "The Mouth of the South," as he is often called, made his fortune with the first 24-hour news source. But for Ted Turner, founding CNN-which would become the crown jewel in a colossal media empire-was only one step in his quest for greatness. Turner would shrug off the effects of the most disastrous corporate merger in history to tirelessly pursue his dream of a better world. CNBC tells the story of the man who jump-started the cable revolution with a groundbreaking news channel, eventually dominating the media landscape and forever altering the world of TV journalism. But the second chapter in Turner's life is also included, depicting his work as a conservationist and environmental advocate, a leader of projects against hunger and nuclear weapons, and (last but n [...]
Online
2010
2.

CNBC Titans [electronic resource]: Procter & Gamble

Only in America could two immigrants-an English candle-maker and an Irish soap-maker-create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies' bottoms to ladies' eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide-but a recent strategy rethink suggests there's an advantage to br [...]
Online
2011
3.

CNBC Titans [electronic resource]: Herb Kelleher

Southwest Airlines began as an obscure Texas company and grew into an industry giant-eventually flying more than a quarter of a million passengers around the U.S. on any given day. CNBC profiles Herb Kelleher, the co-founder and former CEO of Southwest and by many accounts still its heart and soul, thanks to his "emeritus" status. Viewers learn how Kelleher grew the company from a small regional carrier with just four jets into an industry leader with a business model based on low fares, a no-frills aesthetic, and service that gave passengers "freedom to fly." A straight-talking iconoclast, Kelleher is reportedly adored by Southwest employees and respected on Wall Street. Furthermore, Southwest has an astounding 38 consecutive years of profitability, a record no other US airline can touch.
Online
2011
4.

CNBC Titans [electronic resource]: Steve Jobs

Irrepressible, irascible, and iconic, Steve Jobs reigned as the undisputed king of Silicon Valley for the better part of three decades. From his parents' California garage he launched the personal computer revolution and built Apple into the most envied and valuable technology company in the world. From the Macintosh and the iPod to the iPhone and iPad, Jobs personally presided over the creation of dozens of transformational devices-while battling hostile corporate boards, cutthroat competitors, and a serious illness along the way. CNBC offers a retrospective of Jobs's career-including the creation of Apple, its ascent under his visionary direction, and the evolution of his management style, which, although famous for its confrontational nature, secured his legacy as one who dared to [...]
Online
2011
5.

CNBC Titans [electronic resource]: Donald Trump

No name in America is more synonymous with real estate-or self-promotion-than Donald J. Trump. From the gleaming marble of Trump Tower to NBC's mega-hit The Apprentice, the shadow of "The Donald" looms large over his eponymous empire. CNBC examines two sides of Trump-not just the titan of industry who will do anything to seal a deal and vanquish a competitor, but also the devoted father and family man. The program features a look at Trump's career and incendiary rise-from being merely a successful tycoon's son to developing his own reputation as a budget-conscious developer to achieving worldwide celebrity status by owning giant chunks of the New York City skyline. As the report describes, regardless of the demands of his business, Trump's rarely-seen personal side involves an open-d [...]
Online
2010
6.

CNBC Titans [electronic resource]: George Foreman

From the mean streets of Houston to the pinnacle of corporate America, the life story of boxer George Foreman has the aura of a Hollywood concoction. But it's all true. Regaining his World Heavyweight title at the unlikely age of 45 and lending his name to a best-selling indoor grill, Foreman reinvented himself as a lovable teddy bear whose business acumen for sponsorship deals appears unequaled. CNBC examines Foreman's wide-ranging career as well as his work philosophy, which embraces both a strong business sense and a determination to make a difference in the lives of young people. Viewers learn about his accomplishments as a pitchman for Doritos, Nike, and several other companies-and the project that drives these business triumphs: the George Foreman Youth & Community Center in Ho [...]
Online
2010
7.

The Great Game: The Story of Wall Street

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VHS
2000
Ivy (By Request)
8.

Playing to Win: Inside the Video Game Industry

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"CNBC cameras capture a side of the video game industry most players never see, revealing the magic behind today's biggest selling games. With behind the scenes access at one of the world's largest video game publishers, CNBC explains how in just one year, Electronic Arts earned $3-billion. CNBC also reveals the ups-and-downs of the gaming industry, from athletes who give products unparalled publicity, to unimagined controversy that emerged as a result of violence depicted by realistic graphics. In an unexpected twist, CNBC shows how the "Make a Wish Foundation" helped one boy create a game that gives everyone a reason to smile. You will see how players are profiting and finding love by participating in virtual worlds. It's a new reality where virtually anything's possible."--Container.
DVD
2008
Clemons (Stacks)
9.

EscapefromHavana: An American Story

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CNBC goes inside the heart-wrenching tale of a group of immigrants who arrived on U.S. shores as children--without their parents--and have succeeded in America against all odds.
DVD
2010
Clemons (Stacks)
10.

As Seen on TV [electronic resource]: Rise of the Infomercial

Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the high-pressure world of direct response commercials that have made Snuggie, ShamWow, and the Ginsu Knife household names. CNBC correspondent Darren Rovell examines the psychology behind why some sales pitches strikeout while others are hit out of the park. He also sits down with industry heavyweights, including inventor Ron Popeil (Showtime Rotisserie); the late Billy Mays (Oxy-Clean) [...]
Online
2009
11.

Ford [electronic resource]: Rebuilding an American Icon

This CNBC Original documentary goes behind the scenes at the Ford Motor Company to illustrate its astonishing comeback just a few short years after a near collapse. Viewers meet Ford's CEO, Alan Mulally, who in 2006 mortgaged all of the company's assets in his quest to steer it back from the brink - a controversial maneuver at the time, but one that proved sensible when Ford rescued itself without a government bailout (unlike rivals General Motors and Chrysler). Granted remarkable access to the company's inner workings, CNBC's Phil LeBeau introduces viewers to an unlikely pair of engineers charged with breathing new life into a legendary but tarnished Ford nameplate, the Explorer. The program also profiles the Ford family - which, unlike many other famous clans in American business, [...]
Online
2010
12.

The New Age of Walmart [electronic resource]

In 2004, CNBC's David Faber gave viewers an unprecedented look inside the world's largest retailer in The Age of Wal-Mart (item 39101). Following up five years later, Faber examines Walmart in a much different context - one shaped by increased criticism, an onslaught of lawsuits, and a plummeting stock price, all of which have prompted a quest for re-invention among the highest levels of the company. This CNBC report describes Walmart's realization that it was losing eight percent of its customers due to bad publicity - and how it undertook an extreme makeover of its image and stores. Also explored in the video: political currents running counter to Walmart's low-cost business model, the retailer's growing presence in China, and the controversy over its ongoing U.S. expansion - which [...]
Online
2009
13.

The Facebook Obsession [electronic resource]

Started by three kids in a Harvard dorm room, Facebook now boasts over 800 million users and affects society in ways many people haven't realized. This CNBC Original documentary delivers a comprehensive look at how the Internet phenomenon began, evolved, and now influences everyday life-or, in some cases, not-so-ordinary life. Featuring case studies of events prompted by Facebook, including an account of a girl reunited with her birth mother as well as a woman who lost her job due to online postings, the program explores the intense privacy debate that Facebook has provoked while shedding light on the ubiquitous appeal of the Facebook profile-a template of self-expression deployed (in diverse ways) from your local police station to the White House.
Online
2011
14.

Collaborating to Compete [electronic resource]

To stay ahead of the curve, a company needs to build trust among external stakeholders, adapt to a wide range of environments, and partner with those who can help make it happen. This CNBC program explores strategies based on those criteria. It shows how Boeing's global partners have contributed to building the 787 Dreamliner, how Cisco is helping companies find real-time synergy from remote locations, and how trade agreements like NAFTA involve intense collaboration. Experts include Chrystia Freeland, former Financial Times U.S. Managing Editor; Richard Tait, founder of boomboom and former CEO of Cranium; Dr. Peter Diamandis, X Prize chairman and CEO; Anousheh Ansari, the first female private-sector astronaut; Brian Mulroney, former Canadian Prime Minister; Evan Rosen, author of The [...]
Online
2010
15.

Rethinking Work [electronic resource]

Despite enormous advances in technology, our workplaces are not nearly as efficient as they could be. Each week, more than 40 percent of employees make use of flawed information systems-and flawed information-to make decisions. The results are wasted time and squandered resources. From smarter collaboration to smoother travel, this CNBC program explores ways in which "wiser work" can lead to greater prosperity for businesses and organizations. Experts interviewed include James Surowiecki, financial journalist for The New Yorker and author of The Wisdom of Crowds, and Gordon Bethune, former CEO of Continental Airlines and former vice-president and general manager of the Boeing Commercial Airplanes Group's customer services division.
Online
2010
16.

BMW [electronic resource]: A Driving Obsession

Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse-and is now going all-out to maintain its edge. Viewers go inside BMW's secretive Tech Center, where teams of engineers obsess over the smallest of details. The program then profiles BMW's chief designer and explains the fascinating process that starts with a pencil sketch and ends with a new model on the showroom floor. Other segments feature discussions of environmental sustainability and competition from Chinese automakers; a conversation with David Champion, senior director of the Auto Test Division at Consumer Reports, who questions the value of some BMW features; and a journ [...]
Online
2011
17.

Target [electronic resource]: Inside the Bullseye

Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target's 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962-which saw the first appearance of the Target name as well as the origins of rivals Walmart and K-Mart-and spotlighting Target's prosperity today. With keen insight from CEO Gregg Steinhafel, the program reveals how Target became both tastemaker and low-budget retailer while continually reminding its customers to "Ex [...]
Online
2011
18.

Redefining Health Care [electronic resource]

Providing comprehensive public access to affordable, quality health care is a mammoth struggle-even for wealthy societies with the political will to do so. This CNBC program looks at technological solutions that could potentially slash medical costs, reduce inefficiencies, and create tailor-made treatments for the individual patient. The program begins by exploring issues in personalized medicine, then moves on to improvements in diagnosis, treatment, health care delivery systems, and the insurance industry. Expert commentary comes from Dr. Steven Nissen, chairman of the Cleveland Clinic's Department of Cardiovascular Medicine; Tim Brown, CEO of the innovation consulting firm IDEO; Dr. Arthur Caplan, director of the Center for Bioethics at the University of Pennsylvania; and Dr. Bern [...]
Online
2010
19.

The Future of Health Care [electronic resource]: Meeting of the Minds

America's health care system is on the verge of a massive transformation. Will universal access lead to lower quality of care? Will it stifle or support U.S. businesses? And what will American medicine look like for the next generation? This CNBC program addresses those questions and more as it assembles some of the biggest names in policy-making and the health care industry. Panelists include Senator Bill Frist, former Senate Majority Leader (R-TN); John C. Lechleiter, president and CEO of Eli Lilly; Angela F. Braly, President and CEO of Wellpoint, Inc.; Dr. Steven Nissen, chief of cardiology at the Cleveland Clinic; and Jennifer M. Granholm, former governor of Michigan (D).
Online
2010
20.

Levi's [electronic resource]: Sewing a Legend

Blue, black, skinny, flared-no matter what form they take, denim jeans are an American icon. And no jeans are more iconic than those made by Levi Strauss & Company, which introduced riveted denim overalls in the later decades of the 19th century and then, starting in the 1920s, offered similarly constructed pants. This CNBC Original documentary goes behind the scenes at Levi's, telling the company's story-from the post-Gold Rush years when the idea for jeans originated to today's constantly evolving denim fashions. Viewers meet the company's CEO as well as design experts who discuss the qualities that have made Levi's the king of denim. The program also examines advertising campaigns that have helped build the company's brand image, the decision to create a new partnership with Walma [...]
Online
2007