You searched for:

Commercial Art
36 entries
Refine search

Search Results:

Remove Star
Location & Availability
Call #

Graphic Designer [electronic resource]

Graphic Designer is a twenty-minute video which is part of the series, Career Connections.The Career Connections video series gives viewers the opportunity to investigate various occupations without leaving the classroom. Each information-packed program contains interviews with workers and on-the-job footage to provide a comprehensive overview of these fast-paced, rewarding careers. Educational requirements, skills needed, safety considerations, advancement opportunities, and related occupations are all examined. More than just "a day in the life," these live-action programs provide students with a way to explore diverse occupations and get a feel for what it is like to be employed in each field. The last segment of each program provides a brief summary of how the Occupational Outloo [...]
2008; 1993

Graphic Design [electronic resource]: What's in a Logo?

Graphic designers with the consulting firm Navy Blue must produce a new corporate identity for Digital Animations Group, a Scottish company on the cutting edge of 3-D technology. Their task is to create a logo that captures the company's spirit and works across different formats, such as on paper, signs, windows, and Web pages. This program follows the entire process, from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product.
2006; 2002

The Arts, Audio Visual Technology & Communications [electronic resource]

Here's a place where your students can turn their creativity into a career. This program looks at opportunities to design, produce, exhibit, perform, write, or publish in a variety of media, including theater, film, textiles, newspapers, radio, and television. Real-world insights into this cluster are provided through interviews with a cable TV broadcast engineer, newspaper reporter, professional actor, commercial artist, and a TV director/producer. Correlates to the National Standards for Life Work.
2005; 2004

Art and Design [electronic resource]: Insights Into the Visual Arts

Where do abstract painters and fashion designers find their muses? To what extent does the creative process differ between video artists, sculptors, and fine art embroiderers? How do illustrators and mixed media artists handle the business side of their work? Using capsule interviews with contemporary figures on the U.K. visual arts scene, this program draws viewers into the studio space and immerses them in the hands-on processes and limitless possibilities of art and design. Section one, "Artists and Ideas," explores sources of inspiration, the foundational importance of drawing, and a variety of functions for sketchbooks and journals. Section two, "Art Practice," considers contextual referencing in art, the development of ideas, artistic materials and techniques, the relative meri [...]
2010; 2009

Lithography [electronic resource]: Theory, Problems, Practice

A master lithographer's aim is to keep the immediacy of the artist's hand intact-from fine pencil lines to painterly brush strokes. And yet, even as it preserves the complex modeling and tonality of original work, lithography becomes an art form in itself. This program gives students a way to experience and incorporate professional lithographic methods, many of which have been practiced for hundreds of years, by providing a visual textbook of the different stages of lithographic imaging. The instruction offered here is founded on the expertise of Lucho Rousanow, a teacher of lithography, a professional painter, and a master printer with two decades of experience.
2010; 2007

Promoting Your Designs [electronic resource]

For some designers, the thought of promoting their own work is overwhelming. They may even believe that having creative talent means they should leave the advertising and marketing to others. With a strong focus on designers and artists, this program explores strategies for achieving commercial success. The benefits of having a professional portfolio, photographs, business cards, and a Web site are emphasized, along with how to use the five Ps-product, price, people, placement, and promotion. The video also addresses the use of promotional strategies when seeking employment, the concept of branding, and the best way for creative people to get their work into the public eye.

Factors of Design 2 [electronic resource]: Time and Money

Working on schedule and within a budget is crucial in the fast-paced world of design, where success often depends on timing and products must be priced affordably. This program shows how the factors of time and money affect the design process. Case studies for the Apple iPad wall-mount and a go-kart sticker manufacturer highlight cost issues in the design process, including productivity, efficiency, and time management. Specific cost break-downs are illustrated. We also see how manufacturing, distribution, packaging, and pricing strategies all impact the design process. Discussions of the cradle-to-grave product life-cycle help viewers grasp the big-picture thinking that professional designers must embrace.

Factors of Design 3 [electronic resource]: Visual, Tactile, and Aesthetic

This program looks at the creation of two products as it explores the visual, tactile, and aesthetic factors that inform the design process. The 321 Water filter is an attractive personal water purifier aimed at health-conscious women. Tear Lab is a non-invasive medical tool for measuring salt levels in tears. Sharing prototypes and drawings with the camera, the designers of these products talk openly about their work. We see how their development processes consider not only ergonomics and functionality but also the aesthetic elements of design such as line, color, shape, form, texture, symmetry, and proportion. Options in furniture design, including complex decisions surrounding fabric choices, are also explored.

Simplicity Patterns [electronic resource]

Author of The Laws of Simplicity and MAEDA@MEDIA, John Maeda is the president of the Rhode Island School of Design, where he is dedicated to linking design and technology. Through the software tools, web pages, and books he creates, he spreads his philosophy of elegant simplicity. In his fascinating career as a programmer and an artist, he's always been committed to blurring the lines between the two disciplines, and he's responsible for influencing the shape and form of computer-aided design. Calling himself "the guy who makes the flying letters," Maeda discusses paring down to basics and the complicated intersection where technology and art meet in this interesting TEDTalk.

Treating Design as Art [electronic resource]

Since she stepped back from practicing architecture in order to focus on writing about design, teaching, and curating gallery exhibitions, Italian native Paola Antonelli has become a force to be reckoned with in the design world. Working at the Museum of Modern Art in New York since 1994, she now heads up the gallery's Architecture and Design department and has worked on shows such as "Humble Masterpieces," "Safe," and "Workspheres." In this inspiring TEDTalk, Antonelli attempts to spread her apprecation of design - in all shapes and forms - around the world. "Paola Antonelli's goal is to insistently promote design's understanding, until its positive influence on the world is fully acknowledged," says World Technology Network

TEDTalks [electronic resource]: David Carson - Design, Discovery, and Humor

David Carson's boundary-breaking typography in the 1990s in Ray Gun magazine and other pop-culture books ushered in a new vision of type and page design, breaking the traditional mold of type on a page and demanding fresh eyes from the reader. Squishing, smashing, slanting, and enchanting the words on a layout, Carson emphasizes the fact that letters on a page are art. His influence can be seen on a million Flash intro pages as well as on skateboards and t-shirts. In this TEDTalk, Carson teaches us that great design is a never-ending journey of discovery - for which it helps to pack a healthy sense of humor. This sociologist and surfer-turned-designer walks through a gorgeous (and often quite funny) slide show of his work and found images.

Designing on-Screen [electronic resource]

Thanks in part to high-tech advances that enable the creation of virtually any image, design is one of the most exciting fields to enter in the 21st century. This program looks at ways in which designers collect and organize information using digital technology and how these methods are helping to evolve new forms and strategies in the design world. Specific topics include basic principles of good design, the importance of understanding the viewer or audience, the purpose of the design task, evaluation and testing of products, and other aspects of design in practice. Interviews feature a working graphic designer as well as students and staff at a graphic design school.
2010; 2009

Getting Into Games [electronic resource]

Electronic gaming has come a long way since the first Space Invaders machines appeared in local shopping centers. Today, video games are highly sophisticated and make up a lucrative global business-larger, by some calculations, than the film and music industries combined. This program features the expertise of gamers and game developers alike, venturing behind the scenes to explore the making of games as well as examining their uses in education and leisure. Viewers are also given a glimpse into the future of video game design and development. For coursework focusing on high-tech business, instructional technology, or the entertainment industry, this is an ideal teaching tool.
2010; 2009

Design 1 [electronic resource]: The Elements

Use this video to introduce your students to the elements of design: color, line, shape, form, pattern, and texture. In addition to the customary design disciplines-interior, clothing, landscape, and architecture-the video also features more unusual venues like the family dog, kids, and professional models. Called "a good introduction to the basic elements of design" by Instructional Video. Correlates to all applicable National and State Educational Standards including the NCLB Act.
2010; 2006

Design 2 [electronic resource]: The Principles

Take your students on a whirlwind tour of the natural world and the fashion world, ancient times and modern pastimes, and interiors and exteriors with this lively and entertaining video. Narrated by an award-winning actress, it will give them a thorough grounding in the timeless principles of design: balance, rhythm, scale, proportion, emphasis, and harmony. Correlates to all applicable National and State Educational Standards including the NCLB Act.
2010; 2006

Developing a Design Brief [electronic resource]

Featuring helpful case studies, this program introduces skills and methods used in the preliminary, developmental, and theoretical side of the design process. Students are shown how two product designers research, experiment with, and communicate creative design ideas and solutions, and how they select and use specific materials, tools, and techniques. Including discussions of emerging technologies and developing-world markets, the video demonstrates the influence of design on a social, environmental, and individual level; it also emphasizes the need for designers to objectively evaluate their own work and seek opportunities for interacting with other designers.

Redesigning a Product [electronic resource]

Not all products are perfect from the day they are launched. There are many examples of this, even in the fashion industry, where the goal is always the "perfect" look and fit. This program illustrates what happens when designers must revise or reshape their work to suit evolving needs, desires, and trends. Viewers will gain an understanding of the processes put in place to address seasonal, safety-related, and environmental concerns and how these can trigger either subtle or radical product redesigns. The program also describes the principles of intellectual property and how the need to protect it affects both the design and redesign phases.

Advertising Layout Part 1 [electronic resource]: Space Allocations

This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design.

Advertising Layout Part 2 [electronic resource]: Visual Direction

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

Designers at Work [electronic resource]

This program explains how product designers work, reviewing the development stage, its application, and the factors that influence final design, such as aesthetics, environmental sustainability, legalities, materials, and more. Students also learn the importance of the relationship between the designer, the client, and end users. The video uses case studies of designers at work in a variety of industries, and lets viewers know about the range of design jobs available.