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2.

Discovering the Future: The Business of Paradigms

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Futurist Joel Barker explains how to anticipate and deal successfully with change by understanding the power of paradigms, sets of rules and regulations that define boundaries.
VHS
1990; 1989
Ivy (By Request)
3.

Top 5 Marketing Tips to Increase Sales [electronic resource]

Tierra Destiny Reid reveals how marketing can boost business income. This ABC News report includes the top five marketing tips for any business. From targeted marketing and the use of social media to calling instead of emailing, these tips are low in cost but high in results.
Online
2012
4.

How to Use Social Networks for Businesses [electronic resource]

According to Percolate's James Gross, social media is now an integral part of doing business today. This ABC News report discusses how businesses need to constantly create new content to feed to these sites and keep their customers interested.
Online
2012
5.

Whole Foods [electronic resource]: How Radical CEO Created Grocery Empire

Whole Foods has a reputation as a liberal elite utopia of organic and fair trade food, but the CEO of the company doesn't fit that profile. This ABC News report meets John Mackey, a portrait of contradictions. Mackey spent some time on a vegetarian co-op, but considers Obamacare fascist. He doesn't believe in human-caused global warming, but his stores strive for a low carbon footprint.
Online
2013
6.

TEDTalks [electronic resource]: Robin Chase - Excuse Me, May I Rent Your Car?

A decade ago, Robin Chase founded Zipcar in the U.S., currently the largest car-sharing company in the world. As she explains in this TEDTalk, now she's exploring the next level of car-sharing: Buzzcar, a French startup that lets people rent their own cars to others. The details are fascinating (how does insurance work, exactly?), and the larger vision (she calls it Peers, Inc.) points to a new definition of ownership and entrepreneurship.
Online
2012
7.

Autumn [electronic resource]

Gregg Wallace reveals how the supermarkets get us in the mood for autumn. He finds out what it takes to bring us millions of Halloween pumpkins; learns how own-label (generic) pies are made and is let into the hidden world of online supermarkets.
Online
2013
8.

Explosives Detector [electronic resource]

More than 740 million passengers are expected to travel by air this year. Safety is a huge concern for airports around the world - but many passengers don't want to spend more time waiting in security checks. So materials scientists are looking for a new way to detect dangerous materials in airports that saves time and money.
Online
2014
9.

Mathematical Patterns May Help Forecast Future Crimes [electronic resource]

Mathematicians are helping police find the locations where future crime is most likely to occur.
Online
2012
10.

Social Media for Business Marketing [electronic resource]

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect-easily, affordably, and directly-with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.
Online
2014
11.

Online and Mobile Business Marketing [electronic resource]

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine optimization, the user experience, and traffic analysis-and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.
Online
2014
12.

Developing a Website [electronic resource]

Taking viewers into an exciting, creative, fast-growing industry, this video looks at the key considerations involved when designing and developing a website. It examines Internet basics, planning a website's structure and purpose, website design and construction, and website testing. Several experts on media, digital marketing, and website technology and utilization appear in the program, offering their insights on the best ways to proceed. Ideal for anyone entering the fields of information technology, graphic design, and business, this entertaining visual resource provides valuable advice and insider tips on how to build a well functioning, user-friendly, and attractive website.
Online
2013
13.

IT Networks [electronic resource]

Computer networks are at the foundation of information and communication technology. A thorough understanding of network design and function is therefore crucial. This program provides a helpful overview of the world of networks for those who are exploring the IT field. Topics include wireless LANs, mobile devices, hardware and software components, wired and wireless protocols, the strengths and limitations of wired and wireless systems, and network security. Whether viewers are embarking on a career in information technology or business, the video is suited to burgeoning professionals who want a better grasp of the infrastructure that drives 21st-century communications.
Online
2013
14.

ICT in Organizations [electronic resource]

Information and communication technology (ICT) is fundamental to the operation of any organization or company. But how is ICT specifically defined and what role does it play in business? In this program, experts with a lifelong understanding of digital technology discuss the ICT environment, the ICT needs that many organizations face, the importance of monitoring and evaluating ICT systems, and what the future of ICT might look like. Viewers will encounter a variety of visual metaphors that help to illuminate the interconnected world of digital communication and how central technology has become in 21st-century culture and commerce. An excellent resource for both students and professionals who are stakeholders in the ICT aspects of their organizations.
Online
2013
15.

Stop Advertising to Help Your Business [electronic resource]

Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
Online
2011
16.

Risking It All [electronic resource]

Recent London trading disasters prove that some bankers are still taking reckless risks, five years after the financial crash. Risk is the engine of growth but reckless risk can have catastrophic consequences, especially in today's turbulent financial world. This film charts the thirty-year effort to manage financial risk through mathematical modeling and shows how this can encourage some traders to behave as if they have mastered risk altogether. Includes interviews with Nobel laureate Daniel Kahneman, former JP Morgan executive Bill Winters and regulator Martin Wheatley.
Online
2013
17.

Vision and Mission [electronic resource]

In the first chapter of The Art of War, Sun Tzu discusses the role of strategic vision in a military campaign - with clear objectives and careful planning, a leader greatly increases the likelihood of victory. This program addresses the importance of defining a corporate vision when laying out an organization's goals. With Dame Anita Roddick (The Body Shop), who describes her dream of supporting human rights while selling shampoo, and Larry Flynt, Bruce Cohen, Philippe Starck, Tony Visconti, Katie Ford, Jim Buckmaster, and Bengt Baron.
Online
2011
18.

First-Mover Advantage [electronic resource]

According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru Philip Kotler, who agrees that it's good to be an innovator - but only if you can do it well - and Tony Visconti, Dame Anita Roddick, Larry Flynt, and Poul Nyrup Rasmussen.
Online
2011
19.

The Future of Collaboration [electronic resource]

Adopting the next generation of technology, planning for future innovation, investing in R&D to stay ahead - these steps are all essential to the survival of any company, and, as this CNBC program demonstrates, they are all linked to collaboration. Viewers enter the digital world of Second Life, where people can meet, communicate, and even work together. Also discussed: vital lessons learned by Apple, a company that found new life after collaboration. Expert commentators include Jeff Howe, contributing editor at Wired magazine and author of the essay "The Rise of Crowdsourcing"; Richard Florida, author of the best-sellers Who's Your City? and The Rise of the Creative Class; Judy Estrin, author of Closing the Innovation Gap; Michael Boustridge, president of BT Americas; Tina Seelig, e [...]
Online
2010
20.

Power Trip [electronic resource]: An American Energy Utility in Post-Soviet Georgia

In January of 1999, the American multinational known as AES purchased Telasi, an electricity distribution company, from the Georgian government. AES's goal: to establish a modern, U.S.-style power utility in Tbilisi, a city rife with violence and corruption. But less than five years later, AES sold Telasi to Russia's state-owned United Energy Systems, giving Russian interests further control over Georgia's energy supply. This award-winning documentary shows what happened in the interim-as AES managers and frustrated Georgians, from TV journalists to everyday citizens, struggled with new systems, practices, and policies amid urban chaos. A superb case study in the overlap between energy, economics, and social change. This edition has been slightly edited for classroom-friendly use.
Online
2004