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1.

Building a Strong Personal Brand [electronic resource]

Your personal brand is your promise of value. This ABC News report gives viewers some hints on how to create your personal brand, how to explain it succinctly both verbally and online, and how to use it in your job search.
Online
2012
2.

TEDTalks [electronic resource]: Tim Leberecht - 3 Ways to (Usefully) Lose Control of Your Brand

The days are past (if indeed they ever existed) when a person, company, or brand could tightly control its reputation; online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. In this TEDTalk, marketer Tim Leberecht offers three big ideas about accepting that loss of control-even designing for it and using it as an impetus to recommit to your values.
Online
2012
3.

This Space Available [electronic resource]: Outdoor Advertising and the Fight Against Visual Pollution

With billboards choking cityscapes around the world, a global grassroots movement has sprouted that is uniting concerned citizens with visionary politicians, enlightened business leaders, and outraged street artists in a fight against visual pollution. This Space Available explores efforts to reclaim commercially usurped public spaces as it takes an incisive look at the differences between the Baby Boomer generation, which spawned the excess in advertising, and today's young adults-the most marketed-to generation in history. Complex issues of economics, urban development, public space, aesthetics, and more are confronted as the documentary grapples with the question of who public space is for.
Online
2011
4.

Disease Branding [electronic resource]: Selling Sickness to the Public

Decades ago few people worried about cholesterol, but thanks to medical research high LDL levels are now seen as a major health problem. And due to related pharmaceutical studies, statin reducers are among the most widely used drugs today. But did a medical challenge really spark those advances, or did Big Pharma realize that cholesterol could boost profits? How urgent is the health issue behind every new pill and treatment? This film examines what's known as disease branding, an aspect of pharmaceutical marketing that focuses on building public awareness of medical dangers-some genuine, some questionable. While disease branding can destigmatize problems (for example, it can reframe incontinence as "an overactive bladder" and encourage people to seek treatment) it can also put health [...]
Online
2012
5.

Top 5 Marketing Tips to Increase Sales [electronic resource]

Tierra Destiny Reid reveals how marketing can boost business income. This ABC News report includes the top five marketing tips for any business. From targeted marketing and the use of social media to calling instead of emailing, these tips are low in cost but high in results.
Online
2012
6.

Developing a Website [electronic resource]

Taking viewers into an exciting, creative, fast-growing industry, this video looks at the key considerations involved when designing and developing a website. It examines Internet basics, planning a website's structure and purpose, website design and construction, and website testing. Several experts on media, digital marketing, and website technology and utilization appear in the program, offering their insights on the best ways to proceed. Ideal for anyone entering the fields of information technology, graphic design, and business, this entertaining visual resource provides valuable advice and insider tips on how to build a well functioning, user-friendly, and attractive website.
Online
2013
7.

Stop Advertising to Help Your Business [electronic resource]

Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
Online
2011
8.

The CLIOs 2011 [electronic resource]

This program catalogues 2011's winners of the gold, silver, and bronze CLIO Awards. Entries include "After-Hours Athlete" (Puma), "Black" (Panasonic), "Bus" (Starburst), "Change" (FedEx), "Death Penalty" (Amnesty International France), "Delete Text Driving " (Allstate Insurance), "Episodes" (Showtime), "Frank Conversation" and "So Obnoxious" (U by Kotex), "Fresh Air" (Nike), "Lucky Dog" (Lotto), "Mexican Cuisine" (Patrón), "Monkey" (World Wildlife Fund), "Premature Perspiration" (Axe), "Proud Papa" (McDonald's), "Siege" (Coca-Cola), "Sorry" (Mercedes-Benz), "Submarine" (DirecTV), "Sword Collector" (Land Rover), "The Gift" (Phillips), "The Prom Date" (Orbit), "Who Killed Deon?" (London Metropolitan Police), and more.
Online
2011
9.

Designing With Recycled Materials [electronic resource]

Using recycled materials makes sense, but also presents designers with a unique set of challenges, because they must work within the parameters of the materials' properties. This program profiles two companies who have successfully created products from recycled goods. London-based Pli Design produced a stackable chair made from recycled Sony PlayStations, after feeding shredded game consoles through an extruder to learn what kinds of polymers they contained, then determining how these would impact strength and flexibility of the final design. Tooling and other issues of large-scale plastics recycling are addressed as an appliance manufacturer turns discarded refrigerators into parts for washing machines, cars, and flower pots.
Online
2011
10.

Life Cycle Assessment [electronic resource]

Volvo's ReCharge hybrid car has an electric motor in each of its wheels, helping to reduce the amount of carbon dioxide created when being driven. But a car's performance on the road is only one part of its overall green rating. With the ReCharge serving as an example, this program shows how Life Cycle Assessment is employed to evaluate the environmental impact of manufactured goods-from their raw materials, to production, usage, and disposal. Designers used recycled materials for much of the ReCharge, but it lost the 'new car smell' after toxic components were eliminated. The video takes a close look at the production phase of LCA with a tour of Volvo's energy-efficient assembly plant; and at end-of-life recovery at a dismantling facility.
Online
2011
11.

Product Design and Mass Manufacture [electronic resource]: Design Optimization

By working closely with potential customers as well as suppliers, manufacturers, and distributors, designers can optimize the products they create while keeping tooling and assembly costs down. In this program designers from Britain's Kinneir Dufort employ market research and model-making technology to redesign a peak flow meter, used by people with asthma to measure lung function. To keep up with competitors the device had to be functional, sophisticated, and cheap. Incorporating what they learned from focus groups, the designers developed a look, shape, and feel for the device, then used rapid prototyping technology to transform CAD coordinates into a physical model. Viewers get a detailed look at CGI, CAD, and model-making technology.
Online
2011
12.

Designing for Innovation and Safety [electronic resource]

Decades ago, Volvo's famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development process to make sure that Volvo remains competitive on all fronts. In this program Volvo representatives address the issue of combining safety features with good design while maintaining brand identity. Using the Volvo S60 as a case study, a design director discusses the challenges of balancing its pedestrian recognition technology with the overall look, feel, and performance of the car. Viewers also travel to Volvo's state-of-the-art crash-test facility, where engineers work to identify hazards and then begin the cooperative design process.
Online
2011
13.

Product Design, Testing, and Modification [electronic resource]

Trunki is a popular children's ride-on suitcase-its brightly colored, rounded surfaces appeal to toddlers and parents alike. But when its designer appeared on a British TV show featuring the product, its towing strap broke, sending Trunki into another round of modification. This program explains how a product became a worldwide success through following three important principles of good merchandise design: its construction was based on testing feedback and modifications, it conforms to legal safety standards, and its designer was knowledgeable about manufacturing options. Viewers see injection and rotational molding machines at work, and a product inspector demonstrates how Trunki was tested for safety hazards.
Online
2011
14.

Finding Your Customers [electronic resource]: Marketing and Advertising Your Business

Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company's most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a competitor's advertising tactics, developing a marketing plan, and testing various promotional strategies. Topics include the need for targeted messaging that connects with the customer base; effective Web site building and development; networking through involvement in the community; the idea of business referral or liaising with other firms that aren't direct competitors; and smaller-scale adve [...]
Online
2011
15.

The PR Function [electronic resource]

For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public relations and advertising, the video illustrates the PR specialist's main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and activities. Viewers learn how technology, especially social media, has shaped today's PR industry.
Online
2011
16.

TEDTalks [electronic resource]: Rory Sutherland - Life Lessons From an Ad Man

Advertising adds value to a product by altering the way the public thinks about that product, not by changing the product itself. In this TEDTalk, advertising guru Rory Sutherland makes the daring assertion that how we perceive an object's worth can be just as satisfying as its actual, material worth - think of the popularity of tattered, faded jeans - and his conclusions have interesting consequences for how we look at life. As vice chairman of Ogilvy Group, Sutherland has played an integral role in cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Online
2009
17.

Best of 2010 [electronic resource]: CLIO Gold Plus

This program presents the best of the CLIO gold and silver winners for the year 2010. Entries include "Antiquing" and "Strolling" (Viagra), "Bird" (MTV), "Cinema 21:9" (Philips), "Destiny" (Axe), "Double Take" (Monster.com), "Going West" (New Zealand Book Council), "Invocation" (SOS Atlantic Forest Foundation), "Local Radio" (BBC), "Monkey" (Tierschutzbund German Animal Protection Federation), "New Kid" (Luvs Diapers), "PC Folders" and "Mac Folders" (UNICEF), "Pure Waters" (James Boag's Draught), "Tag" (Nike), "The Life" (Microsoft Xbox 360 Halo 3: ODST), "Trigger Happy" (Canon Cameras), and more.
Online
2010
18.

The CLIOs 2010 [electronic resource]

This program captures 2010's winners of the gold, silver, and bronze CLIO Awards. Entries include "America" (Levi's), "Bring It to Life" (Draught Guinness), "Child Pornography" (ECPAT), "DJ Hero" (Activision/Freestyle Games), "Every Team Needs The Spark'" (adidas), "Field Generals" (Nike), "Focus Group" (Nokia), "Gym" and "Model" (MTV), "Lost Barrel" (Jameson Whiskey), "Memories" (Barnardo's Children's Charity), "Minimalism" (MINI), "Plant" (Skittles), "Reading" (Viagra), "Re-ignition" (Cadillac), "Rising" (Pepsi), "Teddy Bear Chase" (HBO), "Time Traveler" and "Customer Care" (Apple), "Winter Olympics" (BBC), and many more.
Online
2010
19.

Toyland [electronic resource]: Case Studies in Creative Entrepreneurship

Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty concept over several months. Viewers follow Walsh on a frustrating yet ultimately rewarding journey, from a fruitless early meeting with Hasbro to seeing packaged versions ready for store shelves - although they're far different than his original idea. Combined with Walsh's story are numerous interviews with toy industry legends: Bett [...]
Online
2010
20.

The Clios 2003 [electronic resource]

This program rounds up 2003's winners of the gold, silver, and bronze Clio Awards. Entries include FedEx's "Desert Island," Microsoft Xbox's "Eartennis," BMW of North America's "Ticker" and "Beat the Devil," Anheuser-Busch/Budweiser's "Cards," Sci-Fi Channel's "Tattoo Man," Hacks Candy's "Samurai," Sealect Tuna's "Buffet," Saturn's "Sheet Metal," Nokia Media Master's "Tennis," Glidden Paints' "Margarita," Sears Roebuck's "Prodigal Son," Philips Batteries' "Alarm Clock," Volkswagen of America's "Squares," BT Broadband's "Burst Pipe," Ontario Lottery and Gaming's "Stairs," and Pediatricians Against Child Abuse's "Old Man.
Online
2005; 2003