You searched for:

Subject
:
Advertising
x
145 entries
Refine search
Browser-rss

Search Results:

Number
Remove Star
Title
Format
Year
Location & Availability
Call #
3.

The Hucksters

Loading...
The Hucksters (1947) is a considerably sanitized version of the best-selling novel by Frederic Wakeman. Directed by Jack Conway, the film is a slick but still powerful, and at times darkly funny, indictment of the seamy side of advertising, radio, and big business. Clark Gable plays a World War II veteran who gets a job in advertising, and finds that his work requires him to often abandon his principles. Deborah Kerr, in her American film debut, plays an English widow Gable falls in love with, and Ava Gardner has one of her first important roles as a nightclub singer who's a former girlfriend of Gable's. In a deliciously flamboyant performance, Sydney Greenstreet tears into the juicy role of a villainous soap tycoon, Gable's major client.
DVD
2011; 1947
Clemons (Stacks)
4.

The Persuaders

Loading...
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
DVD
2005
Clemons (Stacks)
7.

Consuming Kids: The Commercialization of Childhood

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this di [...]
Online
2014; 2008
8.

The Codes of Gender: Identity and Performance in Pop Culture

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our [...]
Online
2016; 2009
9.

The Persuaders [electronic resource]

Loading...
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Online
2005; 2004
10.

Small Business [electronic resource]: Successful Sales Copy

Sales copy is the entrepreneur's chance to win over customers. Due to limited budgets, most small business owners end up writing this themselves instead of using some high-cost advertising firm. This ABC News report gives tips to entrepreneurs on how to write sales copy that will catch the eye of your prospective customers. Andre Taylor, author of You Can Still Win, offers his advice.
Online
2011
11.

TEDTalks [electronic resource]: Tim Leberecht - 3 Ways to (Usefully) Lose Control of Your Brand

The days are past (if indeed they ever existed) when a person, company, or brand could tightly control its reputation; online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. In this TEDTalk, marketer Tim Leberecht offers three big ideas about accepting that loss of control-even designing for it and using it as an impetus to recommit to your values.
Online
2012
12.

This Space Available [electronic resource]: Outdoor Advertising and the Fight Against Visual Pollution

With billboards choking cityscapes around the world, a global grassroots movement has sprouted that is uniting concerned citizens with visionary politicians, enlightened business leaders, and outraged street artists in a fight against visual pollution. This Space Available explores efforts to reclaim commercially usurped public spaces as it takes an incisive look at the differences between the Baby Boomer generation, which spawned the excess in advertising, and today's young adults-the most marketed-to generation in history. Complex issues of economics, urban development, public space, aesthetics, and more are confronted as the documentary grapples with the question of who public space is for.
Online
2011
13.

Prelinger Archives: In the Suburbs [electronic resource]

Thoughtfully made advertising sales promo film extolling 1950s suburbanites as citizens and consumers.
Online
1957
14.

Prelinger Archives: The Nation at Your Fingertips [electronic resource]

How direct long distance dialing made the U.S. a smaller place, and how instantaneous direct communication between Americans without operator assistance became possible.
Online
1951
15.

Top 5 Marketing Tips to Increase Sales [electronic resource]

Tierra Destiny Reid reveals how marketing can boost business income. This ABC News report includes the top five marketing tips for any business. From targeted marketing and the use of social media to calling instead of emailing, these tips are low in cost but high in results.
Online
2012
16.

TEDTalks [electronic resource]: Lisa Harouni - a Primer on 3-D Printing

Lisa Harouni, the cofounder of Digital Forming, works on "additive manufacturing" - otherwise known as 3-D printing. In this TEDTalk, Harouni gives a useful introduction to this fascinating way of making things, which includes intricate objects once impossible to create.
Online
2012
17.

The Climate Change Denial Industry [electronic resource]: James Hoggan

This episode of The Green Interview features James Hoggan, the author of Climate Cover-Up: The Crusade to Deny Global Warming . He explains how oil and gas companies and their PR firms manufactured the false debate on climate change. Hoggan, who works in the public relations industry himself, explains how public relations techniques allow businesses to use psychology to shape public opinion. Hoggan discusses the climate change deniers, the use of industry-sponsored propaganda and how ethical business should be conducted.
Online
2011
18.

Developing a Website [electronic resource]

Taking viewers into an exciting, creative, fast-growing industry, this video looks at the key considerations involved when designing and developing a website. It examines Internet basics, planning a website's structure and purpose, website design and construction, and website testing. Several experts on media, digital marketing, and website technology and utilization appear in the program, offering their insights on the best ways to proceed. Ideal for anyone entering the fields of information technology, graphic design, and business, this entertaining visual resource provides valuable advice and insider tips on how to build a well functioning, user-friendly, and attractive website.
Online
2013
19.

Stop Advertising to Help Your Business [electronic resource]

Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
Online
2011
20.

The CLIOs 2011 [electronic resource]

This program catalogues 2011's winners of the gold, silver, and bronze CLIO Awards. Entries include "After-Hours Athlete" (Puma), "Black" (Panasonic), "Bus" (Starburst), "Change" (FedEx), "Death Penalty" (Amnesty International France), "Delete Text Driving " (Allstate Insurance), "Episodes" (Showtime), "Frank Conversation" and "So Obnoxious" (U by Kotex), "Fresh Air" (Nike), "Lucky Dog" (Lotto), "Mexican Cuisine" (Patrón), "Monkey" (World Wildlife Fund), "Premature Perspiration" (Axe), "Proud Papa" (McDonald's), "Siege" (Coca-Cola), "Sorry" (Mercedes-Benz), "Submarine" (DirecTV), "Sword Collector" (Land Rover), "The Gift" (Phillips), "The Prom Date" (Orbit), "Who Killed Deon?" (London Metropolitan Police), and more.
Online
2011