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81.

Small Business [electronic resource]: Successful Sales Copy

Sales copy is the entrepreneur's chance to win over customers. Due to limited budgets, most small business owners end up writing this themselves instead of using some high-cost advertising firm. This ABC News report gives tips to entrepreneurs on how to write sales copy that will catch the eye of your prospective customers. Andre Taylor, author of You Can Still Win, offers his advice.
Online
2011
82.

Stop Advertising to Help Your Business [electronic resource]

Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
Online
2011
83.

The Climate Change Denial Industry [electronic resource]: James Hoggan

This episode of The Green Interview features James Hoggan, the author of Climate Cover-Up: The Crusade to Deny Global Warming . He explains how oil and gas companies and their PR firms manufactured the false debate on climate change. Hoggan, who works in the public relations industry himself, explains how public relations techniques allow businesses to use psychology to shape public opinion. Hoggan discusses the climate change deniers, the use of industry-sponsored propaganda and how ethical business should be conducted.
Online
2011
84.

Developing a Website [electronic resource]

Taking viewers into an exciting, creative, fast-growing industry, this video looks at the key considerations involved when designing and developing a website. It examines Internet basics, planning a website's structure and purpose, website design and construction, and website testing. Several experts on media, digital marketing, and website technology and utilization appear in the program, offering their insights on the best ways to proceed. Ideal for anyone entering the fields of information technology, graphic design, and business, this entertaining visual resource provides valuable advice and insider tips on how to build a well functioning, user-friendly, and attractive website.
Online
2013
85.

The CLIOs 2011 [electronic resource]

This program catalogues 2011's winners of the gold, silver, and bronze CLIO Awards. Entries include "After-Hours Athlete" (Puma), "Black" (Panasonic), "Bus" (Starburst), "Change" (FedEx), "Death Penalty" (Amnesty International France), "Delete Text Driving " (Allstate Insurance), "Episodes" (Showtime), "Frank Conversation" and "So Obnoxious" (U by Kotex), "Fresh Air" (Nike), "Lucky Dog" (Lotto), "Mexican Cuisine" (Patrón), "Monkey" (World Wildlife Fund), "Premature Perspiration" (Axe), "Proud Papa" (McDonald's), "Siege" (Coca-Cola), "Sorry" (Mercedes-Benz), "Submarine" (DirecTV), "Sword Collector" (Land Rover), "The Gift" (Phillips), "The Prom Date" (Orbit), "Who Killed Deon?" (London Metropolitan Police), and more.
Online
2011
86.

Now We've Got to Pay for It

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Shown in theaters, a Victory Loan Drive campaign asking the public to buy bonds and help pay for the promises of the G.I. Bill, medical care for returning wounded, other post-war costs.
Online
1945
87.

Ducks Unlimited Fundraiser Public Service Announcement

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"Ah ... this is one of my favorite places. It's a marsh that's managed and maintained by Ducks Unlimited, and its sole purpose is to provide a habitat for ducks, geese, birds, mammals and fish. That gets to be a more important and difficult job each year, and we need your help to keep on doing it. I hope you can attend the Ducks Unlimited fund raising event in your town."--Transcript.
Online
 
88.

Dreyfus Fund Commercial

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"The Dreyfus Fund is a mutual investment fund in which the management hopes to make your money grow and takes what it considers sensible risks in that direction. Ask your securities dealer for a free prospectus."--Transcript.
Online
1960
89.

Shearson Hamill Commercial

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"If you want to know what's going on on Wall Street ask Shearson, Hammill -- members, New York Stock Exchange."--Transcript.
Online
1960; 1974
90.

Bank of America Commercial

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"Do you have money jitters? Ask the obliging Bank of America for a jar of soothing instant money. M.O.N.E.Y. In the form of a convenient personal loan. Available now at Bank of America."--Transcript.
Online
1955
91.

American Express Commercial Featuring Mel Blanc

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"Mel Blanc Do you know me? Would you believe I am Bugs Bunny? I am also the voice of many other cartoon characters. But in here they don't care if I am Elmer Fudd. So, I carry an American Express Card. The one card I need for travel and entertaining for business and pleasure. Well without this the only way I'd get any attention is by saying abee ... ah-bee ... ah-bee ... ah-that's all folks! Hahaha ... The American Express Card, don't leave home without it."--Transcript.
Online
1971
92.

Great Western Savings Commercial: Redwoods

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history.' John Wayne: "Folks say they've been around for a thousand years. Walk through them and it's like being in a giant cathedral. California Sequoias. Its a nice feeling to be around something that's been here a long time, and going to last. That's the way I feel about Great Western Savings. I'd hung my money on a lot of things that were just passing through. No more. Today I put it with Great Western, still going, still helping people to build their homes and raise their families and they are gonna be around for a long time.'"--Transcript.
Online
1978
93.

Great Western Savings Commercial: Sutter's Mill

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history.' John Wayne: 'Sutter's Mill. Remember your history books? This is where they discovered gold in 1848 . A year later, the whole world know about it ... men swarmed in here from everywhere to make their fortune but most of them went broke. I know that feeling because I spent a little money trying to get rich quick. But never again. Now I like it where you put something in and get something back, like in this Great Western Savings Account. That's my kind of a gold mine. Great Western Savings.'"--Transcript.
Online
1977
94.

Great Western Savings Commercial: Campsite

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history.' John Wayne: 'Good Morning. Great time of day, first light--chill air, warm fire, hot coffee. Lettin' em' sleep in. This is their last day of vacation. They're growing up and I hate to lose them. You know, I've done a lot of things in my life I am not too proud of, but storing up for those two is not one of them; and I found the right place to do it: Great Western Savings. Save a little for your kids. It's a nice way to start a day.'"--Transcript.
Online
1977
95.

Great Western Savings Commercial: John Wayne on a Horse

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history." John Wayne: 'Beautiful country. You know, I rode out here about 50 years ago on a little dun horse and started a film career in a picture called The Big Trail. Well, I've made quite a few since then, some good and some bad. Matter of fact, in those days a Great Western Savings account would have come in pretty handy. Matter of fact they come in pretty handy anytime. It's kind of nice to know you have some set aside. So, if you ever figure ah ... remember that Great Western Savings can be mighty helpful. Don't forget.'"--Transcript.
Online
1978
96.

Long Distance Rates

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"This weekend and every weekend you can telephone coast to coast for as little as .70 cents. It all began in Boston, 1876 with Alexander Graham Bell: the first telephone, the first switchboards, the first operators."--Transcript.
Online
1970
97.

Oil Heat Commercial

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"Excuse me Mrs. Swartz, could you tell us how you feel about oil heat?" Mrs. Swartz: "Oil heat? Oh! Well, I think oil heat is wonderful. See I am showering in this delightful hot water. All I want. All I can use. And I know for a fact that only oil heat can give me so much so fast and it's so dependable. And I got my dishwasher going, my washer going. Hehehe ... still plenty of hot ... hot ... hot water! Haha ... Whoops, I dropped my soap. You know, everybody, all my friends wouldn't think of buying a house unless it was heated by oil. Oh! Everybody thinks it's so dependable. Dependable hot water and dependable comfortable heating in every room in my house."--Transcript.
Online
1960
98.

PG & e Commercial [electronic resource]: Reddy Kilowatt

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A cartoon with Reddy Kilowatt, your tireless household servant: "I wash and dry your clothes, play your radio and I can heat your coffee pot. I am always there with lots of power to spare because I'm Reddy Kilowatt . Remember, just plug in. I'm ready!"--Transcript.
Online
1945; 1960
99.

PG & e Atomic Energy Commercial [electronic resource]

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"The power of the atom--greatest source of energy man has ever discovered--is now serving in many ways: from atomic submarines and ships to nuclear fuel generation of electric power. Planning ahead for California's growing electric needs, PG and E in partnership with General Electric has had Vallecitos Atomic Power Plant in operation since the fall of '57. Its license from the Atomic Energy Commission was the very first one issued. Now we're building a much larger atomic electric plant, to begin operation in 1962 at Humboldt Bay near Eureka . Today atomic electricity costs more than conventional power in the United States , but at PG and E's Eureka plant engineers expect to break this cost barrier and become the first in America to achieve economic atomic electricity. Creative engine [...]
Online
1960; 1975
100.

K.N.B.C. Commercial for Tom Brokaw

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Introduction: "This is the KNBC News Service with Tom Brokaw ."--Transcript.
Online
1960; 1975