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1.

From Cookies to Corn Flakes

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Demonstrates the enormous range and variety of the uses of television advertising world-wide, using extensive footage from actual advertisements. Analyses are provided by producers, directors, and members of the '89 Cannes Broadcast Commercial jury.
DVD
2004
Clemons (Stacks)
2.

French Style in Ads

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Demonstrates the enormous range and variety of the uses of television advertising world-wide, using extensive footage from actual advertisements. Analyses are provided by producers, directors, and members of the '89 Cannes Broadcast Commercial jury.
DVD
1992; 2004
Clemons (Stacks)
3.

Sparkling Clean, Gems, Water

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Features television advertisements for a wide variety of manufactured products, including diamonds and designer water, as well as those for political parties, public utilities, and more. Presents interviews with the European heads of Saatchi & Saatchi, J. Walter Thompson, N.W. Ayer, and others.
DVD
2006; 2004
Clemons (Stacks)
4.

From Famine to Feast

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Features television commercials from around the world.
DVD
2004
Clemons (Stacks)
5.

Ads on the Former Socialist Screen

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Features television commercials from around the world.
DVD
2004
Clemons (Stacks)
6.

30 Seconds of Gold: Advertising on Chinese TV

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Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies know they cannot afford to miss out on the make- or-break advertising slots. This film reveals China's hectic embrace of market economics presenting a close look at the TV ad auction and the companies bidding. The Longliqi cosmetics and toiletries company, the largest of its kind in China, employs 30,000 people and projects annual sales of US $19 billion by 2019. Understanding the importance of national TV advertising, Longliqi recently spent US $47.6 million for prime time ads on CCTV and cut its r [...]
Online
2006
7.

The PR Function [electronic resource]

For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public relations and advertising, the video illustrates the PR specialist's main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and activities. Viewers learn how technology, especially social media, has shaped today's PR industry.
Online
2011
8.

The CLIOs 2011 [electronic resource]

This program catalogues 2011's winners of the gold, silver, and bronze CLIO Awards. Entries include "After-Hours Athlete" (Puma), "Black" (Panasonic), "Bus" (Starburst), "Change" (FedEx), "Death Penalty" (Amnesty International France), "Delete Text Driving " (Allstate Insurance), "Episodes" (Showtime), "Frank Conversation" and "So Obnoxious" (U by Kotex), "Fresh Air" (Nike), "Lucky Dog" (Lotto), "Mexican Cuisine" (Patrón), "Monkey" (World Wildlife Fund), "Premature Perspiration" (Axe), "Proud Papa" (McDonald's), "Siege" (Coca-Cola), "Sorry" (Mercedes-Benz), "Submarine" (DirecTV), "Sword Collector" (Land Rover), "The Gift" (Phillips), "The Prom Date" (Orbit), "Who Killed Deon?" (London Metropolitan Police), and more.
Online
2011
9.

Sign the Petition, Keep TV Free

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"Vote Yes to keep TV free in your home. Don't let Pay TV rob you of your free choice. You now see free baseball, football, spectaculars, movies. These and many others come to you free. You will pay for these with Pay TV. The public has a right to protect itself from Pay TV. If you are a registered California voter, sign the petition near the snack bar. Keep television free in your home."--Transcript.
Online
1967
10.

PG & e Commercial [electronic resource]: Reddy Kilowatt

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This is a public service announcement for PG & E atomic energy featuring Reddy Kilowatt.
Online
1945; 1960
11.

PG & e Atomic Energy Commercial [electronic resource]

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This is a public service announcement for PG & E atomic energy.
Online
1960; 1975
12.

The Filming of a Television Commercial

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Presents a documentary on the work involved in filming a Saab automobile commercial.
VHS
1986
Ivy (By Request)
13.

Art & Copy

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This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world.
DVD
2010; 2009
Clemons (Stacks)
14.

Anti-Drinking Ad [electronic resource]

Opposites are pulled together to make a collection of memorable commercials from around the world in this episode of Ad Persuasion.
Online
2015; 2007
15.

The California Raisins [electronic resource]

This episode of Ad Persuasion highlights the California Raisins, an '80s claymation phenomenon that became part of pop culture. Advertising industry experts also analyze spots by Amora ("Martian"), Burger King ("Fantasy Ranch"), Budweiser ("Whassup?"), Nescafe ("Chill In, Chill Out"), and Bic ("Prank Calls") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Online
2015; 2007
16.

The Best Commercial of All Time [electronic resource]

The commercial considered the best of all time, Apple's "1984", for the Macintosh, aired exactly once, at the Super Bowl. This show offers commentary on the commercial and five other attention-grabbing advertisements.
Online
2015; 2007
17.

The Most Downloaded Commercial [electronic resource]

This episode of Ad Persuasion will show you last year's most downloaded commercial, according to YouTube. The spot, for Folger's coffee, is called 'Happy Mornings' and will make you wonder if you ever want to wake up again. Experts comment on this and five other ads, including contrasting ads for ESPN and Fox Sports.
Online
2015; 2007
18.

Act Like a Cat [electronic resource]

Casting is one of the most important elements of a good commercial. And when you're looking for a man who can act exactly like a cat, you can't take any chances. The actor nails it in Whiskas 'Hubert' spot, featured in this episode. Experts comment on this and five other ads.
Online
2015; 2007
19.

The Re-Animation of Gene Kelly [electronic resource]

American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving while high plays off the sense of the surreal experienced by drug users. A Volkswagen ad and an Orange telecom ad both use dance-with varying degrees of effectiveness and energy. Finally, a regional commercial for Ace Hardware parodies a local new broadcast to appeal to its target audience.
Online
2015; 2007
20.

Bacardi [electronic resource]

In this episode of Ad Persuasion Bacardi and others bring us commercials that offer a message or a question rather than promoting their actual product. This provides a demonstration that a successful ad doesn't always have to spell out the individual components of a product it's selling.
Online
2015; 2007