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1.

The Persuaders

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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
DVD
2005
Clemons (Stacks)
2.

Consuming Kids: The Commercialization of Childhood

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this di [...]
Online
2014; 2008
3.

The Codes of Gender: Identity and Performance in Pop Culture

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our [...]
Online
2016; 2009
4.

From Cookies to Corn Flakes

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Demonstrates the enormous range and variety of the uses of television advertising world-wide, using extensive footage from actual advertisements. Analyses are provided by producers, directors, and members of the '89 Cannes Broadcast Commercial jury.
DVD
2004
Clemons (Stacks)
5.

From Famine to Feast

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Features television commercials from around the world.
DVD
2004
Clemons (Stacks)
6.

30 Seconds of Gold: Advertising on Chinese TV

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Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies know they cannot afford to miss out on the make- or-break advertising slots. This film reveals China's hectic embrace of market economics presenting a close look at the TV ad auction and the companies bidding. The Longliqi cosmetics and toiletries company, the largest of its kind in China, employs 30,000 people and projects annual sales of US $19 billion by 2019. Understanding the importance of national TV advertising, Longliqi recently spent US $47.6 million for prime time ads on CCTV and cut its r [...]
Online
2006
7.

PG & e Commercial [electronic resource]: Reddy Kilowatt

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A cartoon with Reddy Kilowatt, your tireless household servant: "I wash and dry your clothes, play your radio and I can heat your coffee pot. I am always there with lots of power to spare because I'm Reddy Kilowatt . Remember, just plug in. I'm ready!"--Transcript.
Online
1945; 1960
8.

The Filming of a Television Commercial

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Presents a documentary on the work involved in filming a Saab automobile commercial.
VHS
1986
Ivy (By Request)
9.

Art & Copy

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This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world.
DVD
2010; 2009
Clemons (Stacks)
10.

The Ad and the Id: Sex, Death, and Subliminal Advertising

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Explores the effect of subliminal advertising on consumers.
VHS
1992
Ivy (By Request)