You searched for:

Subject
:
Advertising
x
Subject
:
Educational Films
x
92 entries
Refine search
Browser-rss

Search Results:

Number
Remove Star
Title
Format
Year
Location & Availability
Call #
1.

Audience and Feedback [electronic resource]

This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions of advertising dollars at stake, marketers, social psychologists, and statisticians carry out sophisticated demographic and psychographic studies to narrow audiences into well-defined consumer groups. On the back end, the Nielsen television rating system uses "people meters" on TVs to determine if viewers are in fact watching what adve [...]
Online
2005; 1997
2.

Advertising [electronic resource]

Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics include the mass-marketing triumph of Lydia Pinkham's 19th-century patent medicines; the role of sponsorship in radio and early broadcast television; the application of marketing principles to the 1964 Johnson/Goldwater campaign, which featured the well-known daisy/atom bomb ad; and a step-by-step look at how a Ford Ranger TV spot was made by the J. Walter Thompson agency. The program is a valu [...]
Online
2005; 1997
3.

Clio Gold Plus [electronic resource]: Best of 2001

This program presents the Clio gold and silver winners for the year 2001. Entries include Budweiser's "What Are You Doing?"; Nike's "Train To Win" and "Beatboxer"; ESPN's "Swimming Pool," "Pottery Class," and "Pinata"; Orange mobile phone network's "Hold Up"; John West's "Bear"; Peugeot 406's "Upside Down"; Eatons' "Big Finish"; Companion Animal Placement's "Park"; Revista E'Poca's "The Week"; and Fox Sports' "Baby," "Nature Channel," "Milk," "India," "China," and "Turkey.
Online
2006; 2000
4.

Clio Awards 40th Anniversary Reel: Pt. 1 [electronic resource]

This program features top television ads from the Clio Hall of Fame ranging from the late 1950s through the early '80s, including classic commercials such as Carling Black Label's "Hey Mabel," Timex's "Watch on Propeller," Volkswagen's "Snowplow," Cracker Jack's "Card Game," Salada Tea's "Motorcycles," American Tourister's "Gorilla," Alka-Seltzer's "Spicy Meatball," Coca-Cola's "Buy the World a Coke," Life Cereal's "Mikey," Johnson & Johnson Band-Aid's "Stuck on You," and Federal Express's "Fast-Paced World.
Online
2005; 1999
5.

Clio Awards 40th Anniversary Reel: Pt. 2 [electronic resource]

This program spotlights television's best ads from the Clio Hall of Fame from the mid-1980s through the late '90s, including memorable moments such as IBM's "Hats," Dr. Pepper's "Hunchback," Sony's "Cranebird," Apple Corporation's "1984," California Raisins' "Lunchbox," Diet Pepsi's "Apartment 10G," Energizer Battery's "Bunny," Penn Tennis Balls' "Bounce Test," California Milk Advisory Board's "Aaron Burr," Budweiser's "Frogs," Volvo's "Twister," Little Caesars' "Training Camp," and Nike's "Running.
Online
2005; 1999
6.

Clio Gold Plus [electronic resource]: Best of 2000

This program showcases the Clio gold and silver winners for the year 2000. Entries include Starbucks' "Good Morning to You, Too," Levi's "Invisible Man," Volkswagen's "Double-Checked," Budweiser's "Whassup True," MTV Networks' "Wrong Shoes" and "Sexy Dance," Guinness' "Surfer" and "Bet on Black," The Chemical Brothers' "Let Forever Be," Lipton Brisk Ice Tea's "Dojo," New Balance's "Stability," Red Bull Energy Drink's "Cannon Baby," and Florida Anti-Tobacco Pilot's "Daughters" and "Fun with Stats.
Online
2006; 2000
7.

Marketplace of Ideas: Vol. 2 [electronic resource]

In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV's "Jukka Brothers" and Diesel Jeans' "A Day in Pyongyang" and several print ads and posters from the Clio archives.
Online
2005; 2000
8.

Marketplace of Ideas: Vol. 1 [electronic resource]

In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur; and other agencies discuss commercials such as Volkswagen's "Snowplow," Maxell's "Israelites," and Little Caesars' "Focus Group" to provide insights into what makes a TV spot a success.
Online
2005; 2000
9.

Public Relations [electronic resource]

Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advertising, and examines the way in which PR operates. In addition, industry professionals discuss the contributions of Ivy Lee and the founder of modern PR, Edward L. Bernays; the role of public relations in America's two world wars; the shamefully successful Lucky Cigarettes campaign to make smoking in public fashionable for women; and the Ad Council and public service announcements. Crisis intervention is examined, as in the well-handled case of the tainted Tylenol scare, and the botched damage control of the Exxon Valdez disaster. The progr [...]
Online
2005; 1997
10.

The Clios 2004 [electronic resource]

This program reviews 2004's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Gamebreakers," NASCAR's "Rear-Ended," CBS Sports' "Drive Thru," Sony's "Gravity Bomb," Pepsi's "Wounded," Toyota's "Party Dress," Apple's "Hip-Hop," Hewlett-Packard's "Il Postino," MasterCard's "I Can't Believe It, Buddy!," Visa's "Monster Chase," Delta Airlines' "The Stumbler," Heineken's "USA/Sue," Anheuser Busch's "Genius/Mr. Way Too Much Cologne Wearer," Miller Brewing Company's "Dominoes," PBS's "Puppets," the UN/Ad Council's "School," and the Amy Biehl Foundation Trust's "Thomas" and "Thomas Returns.
Online
2006; 2004
11.

Clio Gold Plus [electronic resource]: Best of 2004

This program singles out the Clio gold and silver winners for the year 2004. Entries include BMW's "Mouse," British Airways' "Global," Honda's "Cog," Volkswagen's "Sunny," American Express's "One Hour Photo," Evian's "Water Boy," Toyota's "Snakebite," and Toohey's Extra Dry's "Quest.
Online
2006; 2004
12.

Sexual Stereotypes [electronic resource]

More than ever before, Americans are being bombarded-and acculturated-by the media, and only discerning individuals will recognize the sexual biases that all too often are a part of each day's worth of information and entertainment. This program focuses on identifying and looking beyond categorical stereotypes of women, men, gays, and lesbians.
Online
2005; 2001
13.

The 30-Second President [electronic resource]

No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Online
2010; 1984
14.

The PR Function [electronic resource]

For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public relations and advertising, the video illustrates the PR specialist's main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and activities. Viewers learn how technology, especially social media, has shaped today's PR industry.
Online
2011
15.

Best of 2011 [electronic resource]: CLIO Gold Plus

This program highlights the best of the CLIO gold and silver winners for the year 2011. Entries include "Arctic Sun" (Tropicana), "Asparagus" (Findus), "Chrome Speed Tests" (Google Chrome Browser), "Hairmoticons" (Braun Satin Hair 5 Multistyler), "Hard Chorus" (Puma), "It's in Our Nature" (Shangri-la Hotels & Resorts), "Ivan Cobenk" (Logitech), "Logging" (Snickers), "Men Care" (Dove), "Mr. Memory" (Britvic Drench), "PowerPoint" (ZonaJobs), "Questions" (Old Spice), "Something's Lurking" (LG Electronics), "The Brick Thief" (Lego), "The Entrance" (Heineken), "The Force" (Volkswagen), "Tick" (Canal+), "Welcome Back" (T-Mobile), "Write the Future" (Nike), and more.
Online
2011
16.

Moyers & Company [electronic resource]: Where Do Movies End and Politics Begin?

How does pop culture not only reflect but influence political culture? In this edition of Moyers & Company, historian and culture critic Neal Gabler joins Bill Moyers to discuss how representations of heroism in movies shape our expectations of a U.S. president, and how our real-world candidates are packaged into superficial, two-dimensional personas designed to appeal to both the electorate and the media. And, in a new broadcast essay, Moyers weighs the value of personal liberty versus the greater public welfare. Is it fair for parents to opt out of vaccinations for their children on the basis of religion or philosophy - and how many pay the price for that decision?
Online
2012
17.

Moyers & Company [electronic resource]: Decoding the Campaigns

We are saturated with deceptive political advertising, aided and abetted now with spending by citizens, corporations, and super PACs that seem to know no bounds. In this edition of Moyers & Company, Bill Moyers asks political communication expert and master media decoder Kathleen Hall Jamieson to separate fact from fiction in the national campaigns thus far. Jamieson runs the Annenberg Public Policy Center of the University of Pennsylvania, including the sites FactCheck.org and FlackCheck.org.
Online
2012
18.

TEDTalks [electronic resource]: Rory Sutherland - Life Lessons From an Ad Man

Advertising adds value to a product by altering the way the public thinks about that product, not by changing the product itself. In this TEDTalk, advertising guru Rory Sutherland makes the daring assertion that how we perceive an object's worth can be just as satisfying as its actual, material worth - think of the popularity of tattered, faded jeans - and his conclusions have interesting consequences for how we look at life. As vice chairman of Ogilvy Group, Sutherland has played an integral role in cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Online
2009
19.

Best of 2010 [electronic resource]: CLIO Gold Plus

This program presents the best of the CLIO gold and silver winners for the year 2010. Entries include "Antiquing" and "Strolling" (Viagra), "Bird" (MTV), "Cinema 21:9" (Philips), "Destiny" (Axe), "Double Take" (Monster.com), "Going West" (New Zealand Book Council), "Invocation" (SOS Atlantic Forest Foundation), "Local Radio" (BBC), "Monkey" (Tierschutzbund German Animal Protection Federation), "New Kid" (Luvs Diapers), "PC Folders" and "Mac Folders" (UNICEF), "Pure Waters" (James Boag's Draught), "Tag" (Nike), "The Life" (Microsoft Xbox 360 Halo 3: ODST), "Trigger Happy" (Canon Cameras), and more.
Online
2010
20.

The CLIOs 2010 [electronic resource]

This program captures 2010's winners of the gold, silver, and bronze CLIO Awards. Entries include "America" (Levi's), "Bring It to Life" (Draught Guinness), "Child Pornography" (ECPAT), "DJ Hero" (Activision/Freestyle Games), "Every Team Needs The Spark'" (adidas), "Field Generals" (Nike), "Focus Group" (Nokia), "Gym" and "Model" (MTV), "Lost Barrel" (Jameson Whiskey), "Memories" (Barnardo's Children's Charity), "Minimalism" (MINI), "Plant" (Skittles), "Reading" (Viagra), "Re-ignition" (Cadillac), "Rising" (Pepsi), "Teddy Bear Chase" (HBO), "Time Traveler" and "Customer Care" (Apple), "Winter Olympics" (BBC), and many more.
Online
2010