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3.

The Hucksters

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The Hucksters (1947) is a considerably sanitized version of the best-selling novel by Frederic Wakeman. Directed by Jack Conway, the film is a slick but still powerful, and at times darkly funny, indictment of the seamy side of advertising, radio, and big business. Clark Gable plays a World War II veteran who gets a job in advertising, and finds that his work requires him to often abandon his principles. Deborah Kerr, in her American film debut, plays an English widow Gable falls in love with, and Ava Gardner has one of her first important roles as a nightclub singer who's a former girlfriend of Gable's. In a deliciously flamboyant performance, Sydney Greenstreet tears into the juicy role of a villainous soap tycoon, Gable's major client.
DVD
2011; 1947
Clemons (Stacks)
4.

The Persuaders

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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
DVD
2005
Clemons (Stacks)
7.

Consuming Kids: The Commercialization of Childhood

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this di [...]
Online
2014; 2008
8.

The Codes of Gender: Identity and Performance in Pop Culture

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our [...]
Online
2016; 2009
9.

The Persuaders [electronic resource]

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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Online
2005; 2004
10.

1985 Clio Awards

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Presents the advertisements that won the 1985 Clio awards.
VHS
1985
Ivy (By Request)
11.

30 Seconds of Gold: Advertising on Chinese TV

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Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies know they cannot afford to miss out on the make- or-break advertising slots. This film reveals China's hectic embrace of market economics presenting a close look at the TV ad auction and the companies bidding. The Longliqi cosmetics and toiletries company, the largest of its kind in China, employs 30,000 people and projects annual sales of US $19 billion by 2019. Understanding the importance of national TV advertising, Longliqi recently spent US $47.6 million for prime time ads on CCTV and cut its r [...]
Online
2006
12.

Audience and Feedback [electronic resource]

This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions of advertising dollars at stake, marketers, social psychologists, and statisticians carry out sophisticated demographic and psychographic studies to narrow audiences into well-defined consumer groups. On the back end, the Nielsen television rating system uses "people meters" on TVs to determine if viewers are in fact watching what adve [...]
Online
2005; 1997
13.

Advertising [electronic resource]

Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics include the mass-marketing triumph of Lydia Pinkham's 19th-century patent medicines; the role of sponsorship in radio and early broadcast television; the application of marketing principles to the 1964 Johnson/Goldwater campaign, which featured the well-known daisy/atom bomb ad; and a step-by-step look at how a Ford Ranger TV spot was made by the J. Walter Thompson agency. The program is a valu [...]
Online
2005; 1997
14.

Clio Gold Plus [electronic resource]: Best of 2001

This program presents the Clio gold and silver winners for the year 2001. Entries include Budweiser's "What Are You Doing?"; Nike's "Train To Win" and "Beatboxer"; ESPN's "Swimming Pool," "Pottery Class," and "Pinata"; Orange mobile phone network's "Hold Up"; John West's "Bear"; Peugeot 406's "Upside Down"; Eatons' "Big Finish"; Companion Animal Placement's "Park"; Revista E'Poca's "The Week"; and Fox Sports' "Baby," "Nature Channel," "Milk," "India," "China," and "Turkey.
Online
2006; 2000
15.

Clio Awards 40th Anniversary Reel: Pt. 1 [electronic resource]

This program features top television ads from the Clio Hall of Fame ranging from the late 1950s through the early '80s, including classic commercials such as Carling Black Label's "Hey Mabel," Timex's "Watch on Propeller," Volkswagen's "Snowplow," Cracker Jack's "Card Game," Salada Tea's "Motorcycles," American Tourister's "Gorilla," Alka-Seltzer's "Spicy Meatball," Coca-Cola's "Buy the World a Coke," Life Cereal's "Mikey," Johnson & Johnson Band-Aid's "Stuck on You," and Federal Express's "Fast-Paced World.
Online
2005; 1999
16.

Clio Awards 40th Anniversary Reel: Pt. 2 [electronic resource]

This program spotlights television's best ads from the Clio Hall of Fame from the mid-1980s through the late '90s, including memorable moments such as IBM's "Hats," Dr. Pepper's "Hunchback," Sony's "Cranebird," Apple Corporation's "1984," California Raisins' "Lunchbox," Diet Pepsi's "Apartment 10G," Energizer Battery's "Bunny," Penn Tennis Balls' "Bounce Test," California Milk Advisory Board's "Aaron Burr," Budweiser's "Frogs," Volvo's "Twister," Little Caesars' "Training Camp," and Nike's "Running.
Online
2005; 1999
17.

Clio Gold Plus [electronic resource]: Best of 2000

This program showcases the Clio gold and silver winners for the year 2000. Entries include Starbucks' "Good Morning to You, Too," Levi's "Invisible Man," Volkswagen's "Double-Checked," Budweiser's "Whassup True," MTV Networks' "Wrong Shoes" and "Sexy Dance," Guinness' "Surfer" and "Bet on Black," The Chemical Brothers' "Let Forever Be," Lipton Brisk Ice Tea's "Dojo," New Balance's "Stability," Red Bull Energy Drink's "Cannon Baby," and Florida Anti-Tobacco Pilot's "Daughters" and "Fun with Stats.
Online
2006; 2000
18.

Marketplace of Ideas: Vol. 2 [electronic resource]

In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV's "Jukka Brothers" and Diesel Jeans' "A Day in Pyongyang" and several print ads and posters from the Clio archives.
Online
2005; 2000
19.

Marketplace of Ideas: Vol. 1 [electronic resource]

In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur; and other agencies discuss commercials such as Volkswagen's "Snowplow," Maxell's "Israelites," and Little Caesars' "Focus Group" to provide insights into what makes a TV spot a success.
Online
2005; 2000
20.

Public Relations [electronic resource]

Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advertising, and examines the way in which PR operates. In addition, industry professionals discuss the contributions of Ivy Lee and the founder of modern PR, Edward L. Bernays; the role of public relations in America's two world wars; the shamefully successful Lucky Cigarettes campaign to make smoking in public fashionable for women; and the Ad Council and public service announcements. Crisis intervention is examined, as in the well-handled case of the tainted Tylenol scare, and the botched damage control of the Exxon Valdez disaster. The progr [...]
Online
2005; 1997