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1.

Now We've Got to Pay for It

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Shown in theaters, a Victory Loan Drive campaign asking the public to buy bonds and help pay for the promises of the G.I. Bill, medical care for returning wounded, other post-war costs.
Online
1945
2.

Ducks Unlimited Fundraiser Public Service Announcement

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"Ah ... this is one of my favorite places. It's a marsh that's managed and maintained by Ducks Unlimited, and its sole purpose is to provide a habitat for ducks, geese, birds, mammals and fish. That gets to be a more important and difficult job each year, and we need your help to keep on doing it. I hope you can attend the Ducks Unlimited fund raising event in your town."--Transcript.
Online
 
3.

Dreyfus Fund Commercial

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"The Dreyfus Fund is a mutual investment fund in which the management hopes to make your money grow and takes what it considers sensible risks in that direction. Ask your securities dealer for a free prospectus."--Transcript.
Online
1960
4.

Shearson Hamill Commercial

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"If you want to know what's going on on Wall Street ask Shearson, Hammill -- members, New York Stock Exchange."--Transcript.
Online
1960; 1974
5.

Bank of America Commercial

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"Do you have money jitters? Ask the obliging Bank of America for a jar of soothing instant money. M.O.N.E.Y. In the form of a convenient personal loan. Available now at Bank of America."--Transcript.
Online
1955
6.

American Express Commercial Featuring Mel Blanc

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"Mel Blanc Do you know me? Would you believe I am Bugs Bunny? I am also the voice of many other cartoon characters. But in here they don't care if I am Elmer Fudd. So, I carry an American Express Card. The one card I need for travel and entertaining for business and pleasure. Well without this the only way I'd get any attention is by saying abee ... ah-bee ... ah-bee ... ah-that's all folks! Hahaha ... The American Express Card, don't leave home without it."--Transcript.
Online
1971
7.

Great Western Savings Commercial: Redwoods

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history.' John Wayne: "Folks say they've been around for a thousand years. Walk through them and it's like being in a giant cathedral. California Sequoias. Its a nice feeling to be around something that's been here a long time, and going to last. That's the way I feel about Great Western Savings. I'd hung my money on a lot of things that were just passing through. No more. Today I put it with Great Western, still going, still helping people to build their homes and raise their families and they are gonna be around for a long time.'"--Transcript.
Online
1978
8.

Great Western Savings Commercial: Sutter's Mill

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history.' John Wayne: 'Sutter's Mill. Remember your history books? This is where they discovered gold in 1848 . A year later, the whole world know about it ... men swarmed in here from everywhere to make their fortune but most of them went broke. I know that feeling because I spent a little money trying to get rich quick. But never again. Now I like it where you put something in and get something back, like in this Great Western Savings Account. That's my kind of a gold mine. Great Western Savings.'"--Transcript.
Online
1977
9.

Great Western Savings Commercial: Campsite

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history.' John Wayne: 'Good Morning. Great time of day, first light--chill air, warm fire, hot coffee. Lettin' em' sleep in. This is their last day of vacation. They're growing up and I hate to lose them. You know, I've done a lot of things in my life I am not too proud of, but storing up for those two is not one of them; and I found the right place to do it: Great Western Savings. Save a little for your kids. It's a nice way to start a day.'"--Transcript.
Online
1977
10.

Great Western Savings Commercial: John Wayne on a Horse

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"'This year, Great Western Savings begins its 100th year as part of the West. Share with us now a moment from our history." John Wayne: 'Beautiful country. You know, I rode out here about 50 years ago on a little dun horse and started a film career in a picture called The Big Trail. Well, I've made quite a few since then, some good and some bad. Matter of fact, in those days a Great Western Savings account would have come in pretty handy. Matter of fact they come in pretty handy anytime. It's kind of nice to know you have some set aside. So, if you ever figure ah ... remember that Great Western Savings can be mighty helpful. Don't forget.'"--Transcript.
Online
1978
11.

Long Distance Rates

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"This weekend and every weekend you can telephone coast to coast for as little as .70 cents. It all began in Boston, 1876 with Alexander Graham Bell: the first telephone, the first switchboards, the first operators."--Transcript.
Online
1970
12.

Oil Heat Commercial

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"Excuse me Mrs. Swartz, could you tell us how you feel about oil heat?" Mrs. Swartz: "Oil heat? Oh! Well, I think oil heat is wonderful. See I am showering in this delightful hot water. All I want. All I can use. And I know for a fact that only oil heat can give me so much so fast and it's so dependable. And I got my dishwasher going, my washer going. Hehehe ... still plenty of hot ... hot ... hot water! Haha ... Whoops, I dropped my soap. You know, everybody, all my friends wouldn't think of buying a house unless it was heated by oil. Oh! Everybody thinks it's so dependable. Dependable hot water and dependable comfortable heating in every room in my house."--Transcript.
Online
1960
13.

PG & e Commercial [electronic resource]: Reddy Kilowatt

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A cartoon with Reddy Kilowatt, your tireless household servant: "I wash and dry your clothes, play your radio and I can heat your coffee pot. I am always there with lots of power to spare because I'm Reddy Kilowatt . Remember, just plug in. I'm ready!"--Transcript.
Online
1945; 1960
14.

PG & e Atomic Energy Commercial [electronic resource]

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"The power of the atom--greatest source of energy man has ever discovered--is now serving in many ways: from atomic submarines and ships to nuclear fuel generation of electric power. Planning ahead for California's growing electric needs, PG and E in partnership with General Electric has had Vallecitos Atomic Power Plant in operation since the fall of '57. Its license from the Atomic Energy Commission was the very first one issued. Now we're building a much larger atomic electric plant, to begin operation in 1962 at Humboldt Bay near Eureka . Today atomic electricity costs more than conventional power in the United States , but at PG and E's Eureka plant engineers expect to break this cost barrier and become the first in America to achieve economic atomic electricity. Creative engine [...]
Online
1960; 1975
15.

K.N.B.C. Commercial for Tom Brokaw

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Introduction: "This is the KNBC News Service with Tom Brokaw ."--Transcript.
Online
1960; 1975
16.

Yellow Pages Commercial

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"This is the story of a man name Jock, his loving wife Mary and their alarm clock. It failed to go off. My word! What a fuss! Poor Jock overslept and missed his bus. But Mary was ready with the Yellow Page guide, called a cab, sent him off on his ride. Then she decided to find where to buy some brand name product she wanted to try. She found neighborhood dealers in the Yellow Page book and went on her way, that's all it took. Down at the office to Jock's dismay, he saw that his typist was leaving that day. An employment agency he used before, but forgotten the name of had gals galore. So to find out the name Jock took a fast look in the time-saving classified telephone book. Meanwhile, back at the ranch house his maid has looked in the classified and made a date to have the clock. Yo [...]
Online
1960; 1975
17.

Sign the Petition, Keep TV Free

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"Vote Yes to keep TV free in your home. Don't let Pay TV rob you of your free choice. You now see free baseball, football, spectaculars, movies. These and many others come to you free. You will pay for these with Pay TV. The public has a right to protect itself from Pay TV. If you are a registered California voter, sign the petition near the snack bar. Keep television free in your home."--Transcript.
Online
1967
18.

By These Wings You Will Be Known: U.S. Air Force Commercial

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Animated recruiting advertisement.
Online
1945; 1960
19.

U.S. Air Force Commercial Featuring Dick Williams

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"Dick Williams: 'I know what it's like to manage a championship team--the excitement and satisfaction of seeing a team of superstars perform. It must be the same way for the people who manage the Air Force: pilots, navigators, mechanics, technicians, all working together on a team with a common goal. You can be part of that team. The Air Force will train you in one of over a hundred skills--training that can count towards college credit, and skills that will be useful to you in or out of the service. Whether you are a man or a woman, whether you qualify to be an officer or an airman, the Air Force probably has a super job for you.'"--Transcript.
Online
1974
20.

PG & e Commercial [electronic resource]: Reddy Kilowatt

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This is a public service announcement for PG & E atomic energy featuring Reddy Kilowatt.
Online
1945; 1960