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Ad Persuasion
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1.

Walking While Inebriated [electronic resource]

Tom Mooney is the Keith Richards of advertising. He joins the show this week to give his opinion on the spots....and also demonstrates for our audience the best method of walking while inebriated. And he should know.
Online
2015; 2007
2.

Anti-Drinking Ad [electronic resource]

Opposites are pulled together to make a collection of memorable commercials from around the world in this episode of Ad Persuasion.
Online
2015; 2007
3.

The California Raisins [electronic resource]

This episode of Ad Persuasion highlights the California Raisins, an '80s claymation phenomenon that became part of pop culture. Advertising industry experts also analyze spots by Amora ("Martian"), Burger King ("Fantasy Ranch"), Budweiser ("Whassup?"), Nescafe ("Chill In, Chill Out"), and Bic ("Prank Calls") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Online
2015; 2007
4.

The Best Commercial of All Time [electronic resource]

The commercial considered the best of all time, Apple's "1984", for the Macintosh, aired exactly once, at the Super Bowl. This show offers commentary on the commercial and five other attention-grabbing advertisements.
Online
2015; 2007
5.

The Most Downloaded Commercial [electronic resource]

This episode of Ad Persuasion will show you last year's most downloaded commercial, according to YouTube. The spot, for Folger's coffee, is called 'Happy Mornings' and will make you wonder if you ever want to wake up again. Experts comment on this and five other ads, including contrasting ads for ESPN and Fox Sports.
Online
2015; 2007
6.

Act Like a Cat [electronic resource]

Casting is one of the most important elements of a good commercial. And when you're looking for a man who can act exactly like a cat, you can't take any chances. The actor nails it in Whiskas 'Hubert' spot, featured in this episode. Experts comment on this and five other ads.
Online
2015; 2007
7.

The Re-Animation of Gene Kelly [electronic resource]

American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving while high plays off the sense of the surreal experienced by drug users. A Volkswagen ad and an Orange telecom ad both use dance-with varying degrees of effectiveness and energy. Finally, a regional commercial for Ace Hardware parodies a local new broadcast to appeal to its target audience.
Online
2015; 2007
8.

Bacardi [electronic resource]

In this episode of Ad Persuasion Bacardi and others bring us commercials that offer a message or a question rather than promoting their actual product. This provides a demonstration that a successful ad doesn't always have to spell out the individual components of a product it's selling.
Online
2015; 2007
9.

Whopperettes [electronic resource]

Less is more is a common mantra. In this episode of Ad Persuasion, there's a trend of minimal to no-dialogue commercials or characters that use the power of well-executed imagery to sell their ideas.
Online
2015; 2007
10.

Candy Ads [electronic resource]

Candy ads are getting stranger and stranger - it makes you wonder who the target market is. A man makes the worst trade ever in a brilliantly bizarre spot for Skittles. But really, who would want a yodeling bunny? In this episode, explore intriguing commercials used by large corporations around the world with analysis by industry professionals.
Online
2015; 2007
11.

Cinzano Wine [electronic resource]

This episode of Ad Persuasion features Joan Collins' comic role in Cinzano Wine's '80s campaign. Every commercial ended with her getting a drink spilled on her, and she reflects on her experience in a recent interview. Advertising industry experts also analyze spots by Saturn ("Sheet Metal"), Sony Walkman ("Animated"), Vodaphone ("Gay"), Mercator ("Boyfriend"), and Energizer ("Dance with your Feet") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Online
2015; 2007
12.

The Coke Commercial [electronic resource]

Alternative Rock god Jack White, of the White Stripes, created a music video Coke commercial. See that ad and five others, with expert commentary, in this episode of Ad Persuasion.
Online
2015; 2007
13.

Greenpeace PSA [electronic resource]

Greenpeace gave us one of the most famous PSA's of all time. This episode features the gruesome anti-fur spot, along with an explanation of how to make special effects fake blood. The episode features five other attention-grabbing advertisements, along with expert commentary.
Online
2015; 2007
14.

Just Do It [electronic resource]

When Lance Armstrong gave a press conference announcing that he had cancer, Nike bought it and used it for their 'Just Do It' campaign. Exploitive? Impressive? Our experts discuss whether or not this was an effective brand message and discuss other famous and provocative ads from Honda, Volkswagen, Mates Condoms, Pepsi, and Starbursts.
Online
2015; 2007
15.

Anti-Tobacco PSA's [electronic resource]

In the world advertising the "hard sell" states the obvious details about a product. The "soft sell" approach instead brings you a message or an idea, and the following episode of Ad Persuasion brings you a collection of memorable "soft sell" ads.
Online
2015; 2007
16.

Guinnes Noitulove [electronic resource]

This episode of Ad Persuasion showcases Guinness' Cannes Grand Prix Award winning commercial Noitulove (Evolution spelled backwards), featuring outstanding special effects. Advertising experts also analyze spots by Coca-Cola, Viagra, Zazoo Condoms, Lego, and Unif Green Tea in terms of message, creativity, execution, and effectiveness at drawing in consumers. This film also features an interview with industry veteran Tom Mooney.
Online
2015; 2007
17.

A Controversial PSA [electronic resource]

A controversial public service announcement shows what might happen if there were land mines in the U.S.A. This commercial stirred up a lot of opinions and left many wondering if the PSAs have become too shocking? This film examines the public service announcement and advertisements from Carlton Draught, Stella Artois, Wizar Home Loans, and Snickers.
Online
2015; 2007
18.

The Ikea Lamp [electronic resource]

This episode of Ad Persuasion features one of the most famous commercials to come out of the recent past-Ikea's 'Lamp'. Directed by Spike Jonze ("Being John Malcovich"), it received the Grand Prix at the Cannes International Lions awards. Advertising industry experts also analyze spots by Adidas ("FIFA WWC"), Vodaphone ("Mayfly"), Sony Playstation ("Mountain"), Special K ("Office"), and Brains ("Brains & Faggots") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Online
2015; 2007
19.

Advertiser of the Century [electronic resource]

Unusual and unexpected are the key elements of this episode of Ad Persuasion, which rely heavily on special effects and the surreal.
Online
2015; 2007
20.

Honda Cog [electronic resource]

Honda 'cog' is a beautiful ballet of individual car parts, each demonstrating their efficiency. The commercial is a technical masterpiece, and took over 200 takes before they got the final shot. This film explains the technical achievement and explains what went into creating and filming the ad, and the relations between ad agencies and clients. It shows four other ads, several of them sexually suggestive and potentially controversial, and features expert commentary on the calculated risks they took.
Online
2015; 2007