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1.

The Persuaders

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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
DVD
2005
Clemons (Stacks)
2.

Consuming Kids: The Commercialization of Childhood

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this di [...]
Online
2014; 2008
3.

The Persuaders [electronic resource]

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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Online
2005; 2004
4.

The 30-Second President [electronic resource]

No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Online
2010; 1984
5.

The Image Makers [electronic resource]

The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.
Online
1984
10.

Now With Bill Moyers [electronic resource]: Kathleen Hall Jamieson on Political Advertising

Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials used by politicians and public interest groups, homing in on their visual and rhetorical methods to expose their actual agendas of issue advocacy. Together, Jamieson and Moyers discuss the significance of these ads in the contexts of future elections and American politics in general.
Online
2005; 2003
11.

Prelinger Archives: The Nation at Your Fingertips [electronic resource]

How direct long distance dialing made the U.S. a smaller place, and how instantaneous direct communication between Americans without operator assistance became possible.
Online
1951
12.

Long Distance Rates

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"This weekend and every weekend you can telephone coast to coast for as little as .70 cents. It all began in Boston, 1876 with Alexander Graham Bell: the first telephone, the first switchboards, the first operators."--Transcript.
Online
1970
13.

Art & Copy

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This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world.
DVD
2010; 2009
Clemons (Stacks)