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1.

Nike

Word travels fast, and word of mouth is the kind of buzz that all commercials strive to create. This collection of ads uses word-of-mouth literally and figuratively in many ways and it starts with a commercial from Nike where everyone must have got word ahead of time.
Online
2015; 2007
2.

Increasing Website Traffic

In this film, entrepreneur Pete Williams shares strategies for building your website traffic, specifically by people who have a likelihood of purchasing. He discusses how do your customers find businesses online. He discusses the different uses of Google Adwords and search engine optimization. He considers demographic search strategies, and ways to increasing opt-ins & conversions by your traffic. A business must think carefully about the target landing page for different searches, and give potential customers a clear call to action on its webpage. Williams explains how to use Google analytics. He reminds us that increasing conversions (sales) is the objective, and it may be better to increase the percentage of traffic that buys than to increase traffic for its own sake.
Online
2015
3.

Creating Your Brand Proposition

In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Online
2015
4.

The Best Banned Commercials

Canadian series Ad Persuasion brings the best banned commercials from around the world. Both great and notorious banned ads can win their ousting by being too racy, too violent, or even for just not reading the fine print closely enough.
Online
2015; 2007
5.

Growing a Franchise

RealChange director Sadhana Smiles talks about how a franchise should go about holding franchisees to standards, and how it can advertise itself successfully to franchisees and customers.
Online
2015
6.

The Value of Podcasts

Podcasts provide a powerful way for a businessperson to connect to a core audience. Entrepreneur Pete Williams explains how to create a podcast and use it effectively, why there is market for podcasts from even a seemingly boring industry, and how to measure the impact of your podcasts.
Online
2015
7.

The Radical Gardener

The Radical Gardener is a rollercoaster-ride into the badlands of art and advertising featuring Malcolm McLaren, Jonathan Meese, Jeff Koons, Graham Fink, Guido Heffels, Kalle Lasn, Sebastian Horsley, Oliviero Toscani and Dr. Pussy. Today radical has become a buzzword for everything, from art to business to politics, but what does it really mean? Hermann Vaske goes on a journey to investigate the radical borderlines of art, exploring the very nature of our cultural and commercial landscape.
Online
2016; 2015
8.

Building Brand and Reputation

Maria Deveson-Crabbe, CEO of Marie Stopes International Australia, a family planning organization, discusses the difference between brand and reputation, and how to secure a strong reputation with stakeholders and create a brand that consumers trust.
Online
2015
9.

The English Language School

Sometimes the power of the image is enough alone, but sometimes language is key. Communicating a message with words can be a slippery rope and several of the ads in this episode of Ad Persuasion take full advantage of that fact.
Online
2015; 2007
10.

Anti-Drinking Ad [electronic resource]

Opposites are pulled together to make a collection of memorable commercials from around the world in this episode of Ad Persuasion.
Online
2015; 2007
11.

The California Raisins [electronic resource]

This episode of Ad Persuasion highlights the California Raisins, an '80s claymation phenomenon that became part of pop culture. Advertising industry experts also analyze spots by Amora ("Martian"), Burger King ("Fantasy Ranch"), Budweiser ("Whassup?"), Nescafe ("Chill In, Chill Out"), and Bic ("Prank Calls") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Online
2015; 2007
12.

The Best Commercial of All Time [electronic resource]

The commercial considered the best of all time, Apple's "1984", for the Macintosh, aired exactly once, at the Super Bowl. This show offers commentary on the commercial and five other attention-grabbing advertisements.
Online
2015; 2007
13.

The Most Downloaded Commercial [electronic resource]

This episode of Ad Persuasion will show you last year's most downloaded commercial, according to YouTube. The spot, for Folger's coffee, is called 'Happy Mornings' and will make you wonder if you ever want to wake up again. Experts comment on this and five other ads, including contrasting ads for ESPN and Fox Sports.
Online
2015; 2007
14.

Act Like a Cat [electronic resource]

Casting is one of the most important elements of a good commercial. And when you're looking for a man who can act exactly like a cat, you can't take any chances. The actor nails it in Whiskas 'Hubert' spot, featured in this episode. Experts comment on this and five other ads.
Online
2015; 2007
15.

The Re-Animation of Gene Kelly [electronic resource]

American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving while high plays off the sense of the surreal experienced by drug users. A Volkswagen ad and an Orange telecom ad both use dance-with varying degrees of effectiveness and energy. Finally, a regional commercial for Ace Hardware parodies a local new broadcast to appeal to its target audience.
Online
2015; 2007
16.

Bacardi [electronic resource]

In this episode of Ad Persuasion Bacardi and others bring us commercials that offer a message or a question rather than promoting their actual product. This provides a demonstration that a successful ad doesn't always have to spell out the individual components of a product it's selling.
Online
2015; 2007
17.

Whopperettes [electronic resource]

Less is more is a common mantra. In this episode of Ad Persuasion, there's a trend of minimal to no-dialogue commercials or characters that use the power of well-executed imagery to sell their ideas.
Online
2015; 2007
18.

Candy Ads [electronic resource]

Candy ads are getting stranger and stranger - it makes you wonder who the target market is. A man makes the worst trade ever in a brilliantly bizarre spot for Skittles. But really, who would want a yodeling bunny? In this episode, explore intriguing commercials used by large corporations around the world with analysis by industry professionals.
Online
2015; 2007
19.

Cinzano Wine [electronic resource]

This episode of Ad Persuasion features Joan Collins' comic role in Cinzano Wine's '80s campaign. Every commercial ended with her getting a drink spilled on her, and she reflects on her experience in a recent interview. Advertising industry experts also analyze spots by Saturn ("Sheet Metal"), Sony Walkman ("Animated"), Vodaphone ("Gay"), Mercator ("Boyfriend"), and Energizer ("Dance with your Feet") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Online
2015; 2007
20.

The Coke Commercial [electronic resource]

Alternative Rock god Jack White, of the White Stripes, created a music video Coke commercial. See that ad and five others, with expert commentary, in this episode of Ad Persuasion.
Online
2015; 2007