Item Details

Stop Advertising to Help Your Business [electronic resource]

ABC News Productions
Format
Video; Computer Resource; Online Video; Online
Summary
Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
Release Date
2011
Run Time
5 min.
Language
English
Notes
  • Encoded with permission for digital streaming by Films Media Group on December 08, 2013.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Related Title
ABC world news tonight (Television program)
Contents
  • Tip 1: Stop Advertising (1:23)
  • Tip 2: Have a Conversation with Users (0:49)
  • Tip 3: Throw Away Old Technology (0:47)
  • Tip 4: Cultivate the User Experience (1:01)
  • Tip 5: Put a Face to Your Company (0:35)
Published
New York, N.Y. : Films Media Group, [2013], c2011.
Recording Info
Broadcast date: November 10, 2011.
Publisher no.
54346 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (5 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic

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    a| Tip 1: Stop Advertising (1:23) -- Tip 2: Have a Conversation with Users (0:49) -- Tip 3: Throw Away Old Technology (0:47) -- Tip 4: Cultivate the User Experience (1:01) -- Tip 5: Put a Face to Your Company (0:35)
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    a| Broadcast date: November 10, 2011.
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    a| Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
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    a| Mode of access: Internet.
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    a| Advertising.
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    a| Branding (Marketing)
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