Item Details

Small Business [electronic resource]: Successful Sales Copy

ABC News Productions
Format
Video; Computer Resource; Online Video; Online
Summary
Sales copy is the entrepreneur's chance to win over customers. Due to limited budgets, most small business owners end up writing this themselves instead of using some high-cost advertising firm. This ABC News report gives tips to entrepreneurs on how to write sales copy that will catch the eye of your prospective customers. Andre Taylor, author of You Can Still Win, offers his advice.
Release Date
2011
Run Time
6 min.
Language
English
Rating
11 & up
Notes
  • Encoded with permission for digital streaming by Films Media Group on August 10, 2013.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
Successful Sales Copy
Related Title
ABC world news tonight (Television program)
Contents
  • What Is Sales Copy? (1:27)
  • Clear Message and Appropriate Audience (0:32)
  • Solve a Problem (1:37)
  • Compelling Sales Copy (0:35)
  • Key Features of Sales Copy (1:57)
Published
New York, N.Y. : Films Media Group, [2013], c2011.
Recording Info
Broadcast date: April 7, 2011.
Publisher no.
54356 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (6 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic

  • LEADER 02564ngm a2200529Ia 4500
    001 u6187415
    003 SIRSI
    005 20131122151047.0
    006 m|||| o||c| ||||||
    007 vz|czazuu
    007 cr|cna
    008 131122s2011 nyu006| ||||| o|||vleng d
    035
      
      
    a| (OCoLC)863948893
    035
      
      
    a| 100054356
    028
    4
    0
    a| 54356 b| Films Media Group
    033
      
      
    a| 20110407
    040
      
      
    a| AzPhAEM
    245
    0
    0
    a| Small Business h| [electronic resource] : b| Successful Sales Copy / c| ABC News Productions.
    246
    3
      
    a| Successful Sales Copy
    260
    3
      
    a| New York, N.Y. : b| Films Media Group, c| [2013], c2011.
    300
      
      
    a| 1 streaming video file (6 min.) : b| sd., col.
    500
      
      
    a| Encoded with permission for digital streaming by Films Media Group on August 10, 2013.
    500
      
      
    a| Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
    505
    0
      
    a| What Is Sales Copy? (1:27) -- Clear Message and Appropriate Audience (0:32) -- Solve a Problem (1:37) -- Compelling Sales Copy (0:35) -- Key Features of Sales Copy (1:57)
    506
      
      
    a| Access requires authentication through Films on Demand.
    518
      
      
    a| Broadcast date: April 7, 2011.
    520
      
      
    a| Sales copy is the entrepreneur's chance to win over customers. Due to limited budgets, most small business owners end up writing this themselves instead of using some high-cost advertising firm. This ABC News report gives tips to entrepreneurs on how to write sales copy that will catch the eye of your prospective customers. Andre Taylor, author of You Can Still Win, offers his advice.
    521
    2
      
    a| 11 & up.
    538
      
      
    a| Mode of access: Internet.
    538
      
      
    a| System requirements: FOD playback platform.
    650
      
    0
    a| Advertising.
    650
      
    0
    a| Communication in marketing.
    650
      
    0
    a| Marketing.
    650
      
    0
    a| Public relations.
    650
      
    0
    a| Small business x| Management.
    655
      
    0
    a| Educational films.
    655
      
    0
    a| Internet videos.
    655
      
    7
    a| Videorecording. 2| local
    710
    2
      
    a| ABC News Productions.
    710
    2
      
    a| Films for the Humanities & Sciences (Firm)
    710
    2
      
    a| Films Media Group.
    730
    0
      
    a| ABC world news tonight (Television program)
    776
    0
      
    i| Originally produced: d| ABC News Productions, 2011.
    856
    4
    0
    z| Part of the Films on Demand collection. u| http://proxy01.its.virginia.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=29178&xtid=54356
    596
      
      
    a| 1
    999
      
      
    a| XX(6187415.1) w| WEB i| 6187415-1001 l| INTERNET m| UVA-LIB t| INTERNET

Availability

Google Preview