Item Details

The Image Makers [electronic resource]

Sunrise Media LLC
Format
Video; Computer Resource; Online Video; Online
Summary
The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.
Release Date
1984
Run Time
52 min.
Language
Closed-captioned
Rating
9 & up
Notes
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
  • Encoded with permission for digital streaming by Films Media Group on September 09, 2010.
Related Title
Walk through the 20th century with Bill Moyers (Television program)
Series
A Walk Through the 20th Century With Bill Moyers
Contents
  • Pseudo News: Constant Drama of Persuasion (1:34)
  • John D. Rockefeller: Patriarch of American Enterprise or the Greatest Criminal of the Age? (3:02)
  • Ludlow Massacre April 20, 1914 (5:04)
  • Rockefeller Name Condemned in Ludlow Massacre (2:03)
  • Birth of Modern Public Relations in Industrial Disputes (3:19)
  • Alchemy of Publicity Transforms Rockefeller Image (2:34)
  • Edward Bernays: Public Relations Counselor (1:29)
  • Propaganda: The Engineering of Consent (4:11)
  • Propaganda: "Information" Backed with the Powerful Force of Emotion (3:07)
  • 1920s: Public Relations Comes to the Private Sector (4:32)
  • Edward Bernays: Freudian Influences (1:45)
  • Selling Lucky Strikes to Women (3:44)
  • 1929: 50th Anniversary of the Electric Light Bulb (8:12)
  • Dining with Thomas Edison and Henry Ford (2:16)
  • Who's Pulling the Strings and Why? (1:47)
  • Credits: The Image Makers (1:27)
Published
New York, N.Y. : Films Media Group, [2010], c1984.
Publisher no.
  • 42054s Films Media Group
  • 42067 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (52 min.) : sd., col., digital file.
System requirements: FOD playback platform.
Mode of access: Internet.
Technical Details
  • Access in Virgo Classic

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    a| Pseudo News: Constant Drama of Persuasion (1:34) -- John D. Rockefeller: Patriarch of American Enterprise or the Greatest Criminal of the Age? (3:02) -- Ludlow Massacre April 20, 1914 (5:04) -- Rockefeller Name Condemned in Ludlow Massacre (2:03) -- Birth of Modern Public Relations in Industrial Disputes (3:19) -- Alchemy of Publicity Transforms Rockefeller Image (2:34) -- Edward Bernays: Public Relations Counselor (1:29) -- Propaganda: The Engineering of Consent (4:11) -- Propaganda: "Information" Backed with the Powerful Force of Emotion (3:07) -- 1920s: Public Relations Comes to the Private Sector (4:32) -- Edward Bernays: Freudian Influences (1:45) -- Selling Lucky Strikes to Women (3:44) -- 1929: 50th Anniversary of the Electric Light Bulb (8:12) -- Dining with Thomas Edison and Henry Ford (2:16) -- Who's Pulling the Strings and Why? (1:47) -- Credits: The Image Makers (1:27)
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    a| The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.
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