Item Details

The 30-Second President [electronic resource]

Sunrise Media LLC
Format
Video; Computer Resource; Online Video; Online
Summary
No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Release Date
2010
Run Time
57 min.
Language
English
Rating
10 & up
Notes
  • Encoded with permission for digital streaming by Films Media Group on Sept. 09, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Related Title
Walk through the 20th century with Bill Moyers (Television program)
Series
A Walk Through the 20th Century With Bill Moyers
Contents
  • Candidates and the Public (3:32)
  • Successful Ad Campaign (3:31)
  • Ad Campaign for Dwight Eisenhower (4:58)
  • 1952 Eisenhower-Stevenson Campaign (3:43)
  • 1956 Eisenhower-Stevenson Campaign (3:50)
  • JFK's Presidential Campaign (4:13)
  • 1964: Johnson vs. Goldwater Campaign (4:04)
  • Media Specialist (4:12)
  • Impact of Television on Politics (6:01)
  • 1968 Nixon-Humphrey Campaign (4:10)
  • 1972 McGovern-Nixon Campaign (5:40)
  • 1976 Ford-Carter Campaign (2:36)
  • Political Television Spots (3:06)
  • Credits: The 30-Second President (1:19)
Published
New York, N.Y. : Films Media Group, [2010], c1984.
Publisher no.
  • 42054s Films Media Group
  • 42070 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (57 min.) : sd., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic

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