Item Details

Helvetica [videorecording]

a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit
Format
Video; DVD
Summary
A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
Director
Gary Hustwit
Performers
Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm.
Release Date
2007
Run Time
80 min.
Language
In English with optional subtitles in English or German
Rating
Not rated
Notes
  • Originally produced as a documentary film in 2007.
  • Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes).
Awards Note
Hotdocs official selection, 2007.
SXSW Film Festival official selection, 2007.
Silverdocs official selection, 2007.
Full Frame Film Festival official selection, 2007.
Contents
  • Opening (with Manfred Schulz)
  • Massimo Vignelli
  • Graphic design in the 1950s
  • Amsterdam & Wim Crouwel
  • Matthew Carter
  • Helvetica story
  • Linotype
  • Widgco
  • Hoefler & Frere-Jones
  • Berlin & Erik Spiekermann
  • Type's "secret spell"
  • Lars Müller
  • Paula Scher
  • Stefan Sagmeister
  • David Carson
  • Experimental Jetset
  • Michael C. Place
  • Norm
  • Democratization
  • What we have now.
Credits
Editor, Shelby Siegel ; director of photography, Luke Geissbühler.
Published
[London] : Swiss Dots Ltd. ; Brooklyn, NY : Plexifilm : Distributed by Newvideo, c2007.
Publisher no.
031 Plexifilm
Related Resources
Connect to reviews of this title online.
Description
1 videodisc (80 min.) : sd., col. ; 4 3/4 in. + 1 booklet (8 p. : col. ill. ; 19 cm.) viewing copy.
DVD; region 1; NTSC; Dolby Digital; presented in the widescreen aspect ratio of the film's original theatrical exhibition, 1.78:1.
Technical Details
  • Access in Virgo Classic

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    a| Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm.
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    a| Editor, Shelby Siegel ; director of photography, Luke Geissbühler.
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    a| Originally produced as a documentary film in 2007.
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    a| Not rated.
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    a| A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
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    a| Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes).
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    a| Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars Müller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now.
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    a| SXSW Film Festival official selection, 2007.
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    a| Silverdocs official selection, 2007.
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    a| Full Frame Film Festival official selection, 2007.
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    a| Sans serif type.
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    a| Type and type-founding.
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    a| Type and type-founding x| Design.
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    a| Type and type-founding z| Switzerland.
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Library Location Map Availability Call Number
Clemons Stacks N/A Available