Item Details

The Persuaders [electronic resource]

directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Format
Video; Computer Resource; Online Video; Online
Summary
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Director
Barak Goodman; Rachel Dretzin
Performers
Correspondent: Douglas Rushkoff.
Release Date
2004
Run Time
90 min.
Language
English
Notes
Originally broadcast in 2004.
Related Title
Frontline (Television program)
Series
VIVA PBS Streaming Video Collection
VIVA Streaming Video Collection
Credits
Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Published
[Alexandria, Va.] : PBS Video, [2005, 2004]
Publisher no.
pbs_frl2303 PBS Video
Access Restriction
Digital content license from PBS Video, [2005] ; available to 2005 VIVA member institutions
Related Resources
More information on this video:
Description
1 streaming video file (ca. 90 min.) : digital, MP4 file, sd., col.
Mode of access: Internet.
Technical Details
  • Access in Virgo Classic

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    a| Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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