Item Details

The Persuaders [videorecording]

directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Format
Video; DVD
Summary
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Director
Barak Goodman; Rachel Dretzin
Performers
Correspondent: Douglas Rushkoff.
Release Date
2004
Run Time
90 min.
Language
Closed-capationed
Notes
  • Videodisc release of a production originally broadcast on November 9, 2004 as a segment of Frontline.
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Related Title
Frontline (Television program)
Edition
Widescreen version
ISBN
0793646855
Credits
Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Published
[Alexandria, Va.] : PBS Home Video, c2005.
Publisher no.
FRL62303 PBS Home Video
Related Resources
Internet Movie Database Summary and Reviews
Description
1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
DVD.
Technical Details
  • Access in Virgo Classic

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    a| Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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