Item Details

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Aeron Davis
Format
Book
Published
Cambridge, UK ; Malden, MA : Polity, 2013.
Language
English
ISBN
9780745639826, 0745639828, 0745639836, 9780745639833
Summary
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Contents
  • pt. I. Producers, consumers and texts
  • Production : industry and its critics
  • Audiences and consumers
  • Texts : situating the text in promotional culture
  • pt. II. Commodities, media and celebrity
  • Commodities : promotional influences on the creation of stuff
  • News media and popular culture : promotion and creative autonomy
  • Celebrity culture and symbolic power
  • pt. III. Politics, markets and society
  • Politics and political representation
  • Conflict and pluralism in civil society
  • Economies, speculative markets and value.
Description
xi, 247 pages ; 23 cm
Notes
Includes bibliographical references (pages 203-236) and index.
Technical Details

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    a| Cambridge, UK ; a| Malden, MA : b| Polity, c| 2013.
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    a| text 2| rdacontent
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    a| Includes bibliographical references (pages 203-236) and index.
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    a| pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value.
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    a| In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
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    a| Communication and culture.
    650
      
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    a| Communication and culture v| Case studies.
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    a| Mass media and culture.
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    a| Advertising x| Social aspects.
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    0
    a| Public relations.
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    a| Marketing x| Social aspects.
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    a| P94.6 .D38 2013 w| LC i| X031603742 l| STACKS m| CLEMONS t| BOOK

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