Item Details

Public Communication Campaigns

Ronald E. Rice, Charles K. Atkin, editors
Format
Book
Published
Thousand Oaks, Calif. : Sage Publications, c2001.
Edition
3rd ed
Language
English
ISBN
0761922059 (cloth), 9780761922056 (cloth), 0761922067 (pbk.), 9780761922063 (pbk.)
Related Resources
Publisher description Table of contents only
Contents
  • Public communication campaigns : the American experience / William J. Paisley
  • Input and output variables currently promising for constructing persuasive communications / William J. McGuire
  • Theory and principles of media health campaigns / Charles K. Atkin
  • Sense-making methodology : communicating communicatively with campaign audiences / Brenda Dervin and Micheline Frenette
  • Creating fear in a risky world : generating effective health risk messages / Michael T. Stephenson and Kim Witte
  • Evaluating communication campaigns / Thomas W. Valente
  • Formative evaluation research in campaign design / Charles K. Atkin and Vicki S. Freimuth
  • Systems-based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice and Dennis R. Foote
  • Communication campaign effectiveness : critical distinctions / Charles T. Salmon and Lisa Murray-Johnson
  • How effective are mediated health campaigns? / Leslie B. Snyder
  • Stanford community studies : campaigns to reduce cardiovascular disease / June A. Flora
  • Using theory to select messages in antidrug media campaigns : reasoned action and media priming / Joseph N. Cappella ... [et al.]
  • Public relations as communication campaign / David M. Dozier, Larissa A. Grunig, and James E. Grunig.
  • Strategic communication for international health programs / Phyllis Tilson Piotrow and D. Lawrence Kincaid
  • Singing the (VD) blues / Bradley S. Greenberg and Walter Gantz
  • McGruff crime prevention campaign / Garrett J. O'Keefe and Kathaleen Reid-Martinez
  • Smokey Bear / Ronald E. Rice
  • Littering : when every litter bit hurts / Robert B. Cialdini
  • Strategic extension campaigns on rat control in Bangladesh / Ronny Adhikarya
  • Mass campaigns in the People's Republic of China during the Mao era / Alan P.L. Liu
  • Designated driver campaign / Jay A. Winsten and William DeJong
  • RU SURE? Using communication theory to reduce dangerous drinking on a college campus / Linda C. Lederman ... [et al.]
  • Sensation seeking in antidrug campaign and message design / Philip Palmgreen, Lewis Donohew, and Nancy Grant Harrington
  • Cumulative community response to AIDS in San Francisco / James W. Dearing
  • America's sacred cow / Matilda Butler
  • Nazi antitobacco campaign / Robert Proctor
  • Community partnership strategies in health campaigns / Neil Bracht
  • Entertainment-education strategy in communication campaigns / Arvind Singhal and Everett M. Rogers
  • Web-based smoking cessation and prevention program for children aged 12 to 15 / David B. Buller ... [et al.]
  • Using interactive media in communication campaigns for children and adolescents / Debra A. Lieberman
  • Putting policy into health communication : the role of media advocacy / Lawrence Wallack and Lori Dorfman.
Description
xi, 428 p. : ill. ; 23 cm.
Notes
Includes bibliographical references and index.
Technical Details

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    t| Public communication campaigns : the American experience / r| William J. Paisley -- t| Input and output variables currently promising for constructing persuasive communications / r| William J. McGuire -- t| Theory and principles of media health campaigns / r| Charles K. Atkin -- t| Sense-making methodology : communicating communicatively with campaign audiences / r| Brenda Dervin and Micheline Frenette -- t| Creating fear in a risky world : generating effective health risk messages / r| Michael T. Stephenson and Kim Witte -- t| Evaluating communication campaigns / r| Thomas W. Valente -- t| Formative evaluation research in campaign design / r| Charles K. Atkin and Vicki S. Freimuth -- t| Systems-based evaluation planning model for health communication campaigns in developing countries / r| Ronald E. Rice and Dennis R. Foote -- t| Communication campaign effectiveness : critical distinctions / r| Charles T. Salmon and Lisa Murray-Johnson -- t| How effective are mediated health campaigns? / r| Leslie B. Snyder -- t| Stanford community studies : campaigns to reduce cardiovascular disease / r| June A. Flora -- t| Using theory to select messages in antidrug media campaigns : reasoned action and media priming / r| Joseph N. Cappella ... [et al.] -- t| Public relations as communication campaign / r| David M. Dozier, Larissa A. Grunig, and James E. Grunig.
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    t| Strategic communication for international health programs / r| Phyllis Tilson Piotrow and D. Lawrence Kincaid -- t| Singing the (VD) blues / r| Bradley S. Greenberg and Walter Gantz -- t| McGruff crime prevention campaign / r| Garrett J. O'Keefe and Kathaleen Reid-Martinez -- t| Smokey Bear / r| Ronald E. Rice -- t| Littering : when every litter bit hurts / r| Robert B. Cialdini -- t| Strategic extension campaigns on rat control in Bangladesh / r| Ronny Adhikarya -- t| Mass campaigns in the People's Republic of China during the Mao era / r| Alan P.L. Liu -- t| Designated driver campaign / r| Jay A. Winsten and William DeJong -- t| RU SURE? Using communication theory to reduce dangerous drinking on a college campus / r| Linda C. Lederman ... [et al.] -- t| Sensation seeking in antidrug campaign and message design / r| Philip Palmgreen, Lewis Donohew, and Nancy Grant Harrington -- t| Cumulative community response to AIDS in San Francisco / r| James W. Dearing -- t| America's sacred cow / r| Matilda Butler -- t| Nazi antitobacco campaign / r| Robert Proctor -- t| Community partnership strategies in health campaigns / r| Neil Bracht -- t| Entertainment-education strategy in communication campaigns / r| Arvind Singhal and Everett M. Rogers -- t| Web-based smoking cessation and prevention program for children aged 12 to 15 / r| David B. Buller ... [et al.] -- t| Using interactive media in communication campaigns for children and adolescents / r| Debra A. Lieberman -- t| Putting policy into health communication : the role of media advocacy / r| Lawrence Wallack and Lori Dorfman.
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