Item Details

Rules for Revolutionaries: How Big Organizing Can Change Everything

Becky Bond and Zack Exley
Format
Book
Published
White River Junction, Vermont : Chelsea Green Publishing, [2016]
Language
English
ISBN
9781603587273, 1603587276, 9781603587280
Summary
"Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: a technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings--in an effort to put Bernie Sanders' insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations--and points the way forward to a future where political revolution is truly possible."--
Contents
  • Becky's preface
  • Zack's preface
  • Why big organizing (Becky and Zack)
  • The rules
  • You won't get a revolution if you don't ask for one (Becky and Zack)
  • The revolution will not be handed to you on a silver platter (Zack)
  • The revolution will not be staffed (Zack)
  • Fighting racism must be at the core of your message to everyone (Becky)
  • Get on the phone! (Zack)
  • The work is distributed, the plan is centralized (Becky)
  • The revolution will be funded by small donations (Zack)
  • Barnstorm! (Becky)
  • Fight the tyranny of the annoying (Becky)
  • Give away your passwords (Becky)
  • Don't let the perfect be the enemy of the big (Becky)
  • Learn the basics of good management (Becky)
  • If there are no nurses, I don't want to be part of your revolution (Becky)
  • Grow complexity by solving problems as they arise (Zack)
  • Don't hire staff who don't embrace the rule "The revolution will not be staffed" (Zack)
  • Best practices become worst practices (Zack)
  • The revolution is not just bottom up; it's peer to peer (Becky)
  • Repeat "rinse and repeat" (Zack)
  • There's no such thing as a single issue revolution (Becky)
  • Get ready for the counter revolution (to include your friends) (Becky)
  • Put consumer software at the center (Becky)
  • People new to politics make the best revolutionaries (Zack)
  • This is how we win (Becky and Zack).
Description
xx, 200 pages ; 22 cm
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic

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