Item Details

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The Principles of Islamic Marketing [electronic resource]

Baker Ahmad Alserhan
Format
EBook; Book; Online
Published
Burlington, VT : Gower, c2011.
Language
English
ISBN
9780566089220 (hardback : alk. paper), 9781409428947 (ebook)
Contents
  • Understanding Islamic marketing
  • Islamic business ideals
  • Markets and marketing in Islam
  • The Islamic marketing mix
  • The Islamic product
  • The Islamic pricing practices
  • Islamic promotions
  • Islamic logistics (Halal logistics)
  • Issues in Islamic marketing
  • The Muslim consumer
  • Islamic branding 1 : concepts and background
  • Islamic branding 2 : brands as deeds
  • Islamic hospitality.
Description
Mode of access: World wide Web.
Notes
Includes index.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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