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The PDMA Handbook of New Product Development [electronic resource]

Kahn, Kenneth B; Product Development & Management Association Staff; Knovel, Academic, General Engineering & Project Administration
Format
EBook; Book; Online
Published
Wiley [Imprint] Oct. 2004 Hoboken : John Wiley & Sons, Incorporated
Edition
2nd ed.,Revised
Language
English
ISBN
9780471485247, 0471485241 (Trade Cloth)
Target Audience
Scholarly & Professional
Summary
Annotation
Description
Mode of access: World wide Web.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| The PDMA Handbook of New Product Development h| [electronic resource]
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    a| Annotation b| The completely revised and updated "bible"of new product development: <i>The PDMA Handbook of New Product Development, Second Edition</i>.<p><i>The PDMA Handbook of New Product Development, Second Edition</i> provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.</p><p>Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.</p>
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    a| Scholarly & Professional b| John Wiley & Sons, Incorporated
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    a| Mode of access: World wide Web.
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    a| Electronic books.
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    a| New Products x| Management
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    a| Product Management
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    a| Business & Economics x| Management
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    a| Business & Economics x| Production & Operations Management
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    a| Product Development & Management Association Staff.
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    a| Knovel, Academic, General Engineering & Project Administration
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