Item Details

10 Mistakes in Marketing [electronic resource]

Video Education Australasia
Format
Video; Computer Resource; Online Video; Online
Summary
It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing mistakes to help businesses avoid poor or ineffective marketing activities.
Release Date
2009
Run Time
17 min.
Language
Closed-captioned
Rating
13 & up
Notes
Streaming video file encoded with permission for digital streaming by Films Media Group on July 17, 2015.
Variant Title
Ten Mistakes in Marketing
Contents
  • 10 Mistakes in Marketing: Introduction (2:18)
  • Mistake 1: Losing Sight of the Big Picture (2:09)
  • Mistake 2: Using a Scattergun Approach (1:17)
  • Mistake 3: Slashing the Marketing Budget (1:01)
  • Mistake 4: Any Client Will Do (1:02)
  • Mistake 5: Reducing Staff (0:58)
  • Mistake 6: Communicating Poorly (1:28)
  • Mistake 7: Stop Networking (0:57)
  • Mistake 8: Not Seeking Professional Help (1:26)
  • Mistake 9: Being Slow to Adapt (1:10)
  • Mistake 10: Reduce Investment (2:18)
  • Credits: 10 Mistakes in Marketing (0:29)
Published
[Place of publication not identified] : Video Education Australasia, [2009]
New York, N.Y. : distributed by Films Media Group, 2015.
Publisher no.
94112 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 online resource (1 video file (16 min., 48 sec.)) : sound, color.
System requirements: FOD playback platform.
Technical Details

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