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Transformation of Television Sport: New Methods, New Rules

Mike Milne
Format
Book
Published
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Language
English
Series
Palgrave Global Media Policy and Business
ISBN
9781137559104 (hardback)
Summary
"The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like.The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters"--
Contents
  • Machine generated contents note
  • Foreword; Petros Iosifidis1. Introduction2. History3. Technology4. Sports broadcasting rights5. Regulation6. Broadcasters and media providers7. Independent sports television production8. Conclusion.
Description
pages cm.
Notes
Includes index.
Technical Details
  • Staff View

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    a| "The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like.The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters"-- c| Provided by publisher.
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    a| TECHNOLOGY & ENGINEERING / Television & Video. 2| bisacsh
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