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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Michael Prieler, Florian Kohlbacher
Format
Book
Published
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Language
English
ISBN
9780230293397 (hardback)
Description
pages cm
Notes
Includes bibliographical references.
Technical Details
  • Staff View

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    a| 9780230293397 (hardback)
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    a| HF5813.J3 b| P75 2015
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    a| Advertising in the aging society : b| understanding representations, practitioners, and consumers in Japan / c| Michael Prieler, Florian Kohlbacher.
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    a| Houndmills, Basingstoke, Hampshire ; a| New York, NY : b| Palgrave Macmillan, c| 2015.
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    a| pages cm
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    a| volume 2| rdacarrier
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    a| Includes bibliographical references.
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    a| Advertising z| Japan.
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    a| Population aging z| Japan.
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    a| Older consumers z| Japan.
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    a| Consumer behavior z| Japan.
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    a| Kohlbacher, Florian, e| author.
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