Item Details

Print View

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Margot Wallace
Format
Book
Published
Lanham : Rowman & Littlefield, [2016]
Edition
Second edition
Language
English
ISBN
9781442263444, 144226344X, 9781442263451, 1442263458, 9781442263468
Contents
  • Exhibitions
  • Tours
  • Building
  • Events
  • Membership and fundraising
  • Education
  • Board and volunteers
  • Marketing
  • Partnerships
  • Finding your brand
  • Public relations
  • Social media and beyond
  • Email
  • Lobby
  • Store
  • Café
  • Publications
  • Academic museums
  • Databases.
Description
x, 329 pages : illustrations ; 23 cm
Notes
Includes bibliographical references (pages 289-313) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

    LEADER 02261pam a2200565 i 4500
    001 u6709990
    003 SIRSI
    005 20160526144902.0
    008 151130t20162016mdua b 001 0 eng
    010
      
      
    a| 2015046133
    020
      
      
    a| 9781442263444 q| (cloth ; q| alk. paper)
    020
      
      
    a| 144226344X q| (cloth ; q| alk. paper)
    020
      
      
    a| 9781442263451 q| (pbk. ; q| alk. paper)
    020
      
      
    a| 1442263458 q| (pbk. ; q| alk. paper)
    020
      
      
    z| 9781442263468 q| (ebook)
    035
      
      
    a| (OCoLC)931860536 z| (OCoLC)930758803
    040
      
      
    a| DLC b| eng e| rda c| DLC d| YDXCP d| OCLCO d| BDX d| OCLCO d| OCLCQ d| OCLCF d| OCLCO d| CDX
    042
      
      
    a| pcc
    043
      
      
    a| n-us---
    050
    0
    0
    a| AM11 b| .W35 2016
    082
    0
    0
    a| 069.068 2| 23
    100
    1
      
    a| Wallace, Margot A., d| 1941- e| author.
    245
    1
    0
    a| Museum branding : b| how to create and maintain image, loyalty, and support / c| Margot Wallace.
    250
      
      
    a| Second edition.
    264
      
    1
    a| Lanham : b| Rowman & Littlefield, c| [2016]
    264
      
    4
    c| ©2016
    300
      
      
    a| x, 329 pages : b| illustrations ; c| 23 cm
    336
      
      
    a| text b| txt 2| rdacontent
    337
      
      
    a| unmediated b| n 2| rdamedia
    338
      
      
    a| volume b| nc 2| rdacarrier
    504
      
      
    a| Includes bibliographical references (pages 289-313) and index.
    505
    0
      
    a| Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases.
    650
      
    0
    a| Museums z| United States x| Management.
    650
      
    0
    a| Museums x| Public relations z| United States.
    650
      
    0
    a| Business names z| United States.
    650
      
    0
    a| Branding (Marketing) z| United States.
    650
      
    0
    a| Museum attendance z| United States.
    776
    0
    8
    i| Online version: a| Wallace, Margot A, 1941- t| Museum branding. d| Lanham, MD : Rowman & Littlefield, [2016] z| 9781442263468 w| (DLC) 2015048352
    596
      
      
    a| 2
    999
      
      
    a| AM11 .W35 2016 w| LC i| X031795411 l| STACKS m| ALDERMAN t| BOOK
▾See more
▴See less

Availability

Google Preview

Google Books Preview
Library Location Map Availability Call Number
Alderman Stacks Map Available