Item Details

Beyond Book Sales [electronic resource]: The Complete Guide to Raising Real Money for Your Library

edited by Susan Dowd for Library Strategies, a consulting group of The Friends of the Saint Paul Public Library ; consultants who contributed to this book: Liz Boyd, Susan Dowd, Sue Hall, Ann McKinnon, Wendy Moylan, Peter Pearson
Format
EBook; Book; Online
Published
Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2014.
Language
English
ISBN
9781555709129 (paperback : alk. paper)
Contents
  • Part I. Focus on fundraising : fund-amentals for libraries
  • Libraries need fundraising more than ever
  • Four reasons why now is a good time for library fundraising
  • Private fundraising is a natural for libraries
  • Twelve must-know facts about library fundraising
  • Who can help with fundraising?
  • Ready, set, go!
  • Thanking, honoring, and nurturing your donors and keeping track of them
  • The role of marketing and public relations in fundraising for libraries
  • Fundraising for the other 95% of your library's budget
  • Part II. Roll up your sleeves : types of fundraising activities
  • Creating a culture of giving through annual and special appeals
  • Membership programs
  • The gift of remembrance : tributes and memorials
  • The big bang : major gifts
  • Leaving a legacy through planned giving
  • Taking the fear out of fundraising events
  • Donate now! : getting started with online giving
  • Building relationships with businesses for library fundraising
  • Securing a grant (it's not just about writing)
  • Capital campaigns are not just for dreamers
  • Part III. Appendix: Fundaising toolkit
  • Part IV. Fundraising gallery.
Description
Mode of access: World wide Web.
Notes
Includes bibliographical references and index.
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic

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    a| Part I. Focus on fundraising : fund-amentals for libraries -- Libraries need fundraising more than ever -- Four reasons why now is a good time for library fundraising -- Private fundraising is a natural for libraries -- Twelve must-know facts about library fundraising -- Who can help with fundraising? -- Ready, set, go! -- Thanking, honoring, and nurturing your donors and keeping track of them -- The role of marketing and public relations in fundraising for libraries -- Fundraising for the other 95% of your library's budget -- Part II. Roll up your sleeves : types of fundraising activities -- Creating a culture of giving through annual and special appeals -- Membership programs -- The gift of remembrance : tributes and memorials -- The big bang : major gifts -- Leaving a legacy through planned giving -- Taking the fear out of fundraising events -- Donate now! : getting started with online giving -- Building relationships with businesses for library fundraising -- Securing a grant (it's not just about writing) -- Capital campaigns are not just for dreamers -- Part III. Appendix: Fundaising toolkit -- Part IV. Fundraising gallery.
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