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The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level

Laurence A. Pagnoni, with Michael Solomon
Format
Book
Published
New York : American Management Association, [2014]
Language
English
ISBN
9780814432969, 0814432964, 0814432972, 9780814432976
Summary
Presenting real-life stories and "casebooks" of strategies in action, The Nonprofit Fundraising Solution bridges the gap between theory and practical methods and shows readers how to ensure that executive leadership and board dynamics fully support fundraising initiatives; build a broad constituency of donors aligned to the mission; determine the right level of funding diversification; proactively encourage planned giving; avoid revenue plateaus; use tactics such as challenge drives, stretch gifts, corporate matching, parlor gatherings, leadership councils, year-end drives, corporate partnerships, and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile.
Contents
  • Why organizational culture is critical
  • Leadership from the belly outward
  • Tuning up the Board for effective fundraising performance
  • Higher-level thinking for greater fundraising performance
  • Building a donor constituency where none exists
  • Planning and staging cost-effective parlor gatherings
  • Challenge gift drives and corporate matching gifts
  • Reaping the bounty of year-end giving
  • Fundraising and relationship building through social media
  • Forming powerful leadership councils
  • Taking a new approach to corporate sponsorships
  • Major fundraising campaigns: the moral equivalent of war
  • Creating or advancing your planned giving program.
Description
xiv, 224 pages : illustrations ; 23 cm
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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Ivy By Request N/A Available