Item Details

Google: How Google Works

Eric Schmidt and Jonathan Rosenberg, with Alan Eagle
Format
Book
Published
New York : Grand Central Publishing, 2014.
Edition
First edition
Language
English
Variant Title
How Google works
ISBN
9781455582341, 1455582344
Summary
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that "it's what you learn after you know it all that counts." As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes -- the internet, mobile, and cloud computing -- has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub "smart creatives." The management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") are illustrated with previously unreported anecdotes from Google's corporate history.
Contents
  • Introduction: Lessons learned from the front row : "Just go talk to the engineers" ; The Finland plan ; When astonishing isn't ; Speed ; The "smart creative" ; A fun project for the two of us ; Pyramids unbuilt
  • Culture: believe your own slogans : Keep them crowded ; Work, eat, and live together ; Your parents were wrong, messiness is a virtue ; Don't listen to the HiPPOs ; The rule of seven ; Every tub (not) on its own bottom ; Do all reorgs in a day ; The Bezos two-pizza rule ; Organize the company around the people whose impact is the highest ; Exile knaves but fight for divas ; Overworked in a good way ; Establish a culture of yes ; fun, not Fun ; You must wear something ; Ah'cha'rye ; Don't be evil
  • Strategy: your plan is wrong : Bet on technical insights, not market research ; A period of combinatorial innovation ; Don't look for faster horses ; Optimize for growth ; Coase and the nature of the firm ; Specialize ; Default to open, not closed ; Default to open, except when ... ; Don't follow competition ; Eric's notes for a strategy meeting
  • Talent: hiring is the most important thing you do : The herd effect ; Passionate people don't use the word ; Hire learning animals ; The LAX test ; Insight that can't be taught ; Expand the aperture ; Everyone knows someone great ; Interviewing is the most important skill ; Schedule interviews for thirty minutes ; Have an opinion ; Friends don't let friends hire (or promote) friends ; Urgency of the role isn't sufficiently important to compromise quality in hiring ; Disproportionate rewards ; Trade the M&Ms, keep the raisins ; If you love them, let them go (but only after taking these steps) ; Firing sucks ; Google's hiring dos and don'ts ; Career: choose the F-16 ; Treat your career like you are surfing ; Always listen for those who get technology ; Plan your career ; Statistics is the new plastics ; Read ; Know your elevator pitch ; Go abroad ; Combine passion with contribution
  • Decisions: the true meaning of consensus : Decide with data ; Beware the bobblehead yes ; Know when to ring the bell ; Make fewer decisions ; Meet every day ; "You're both right" ; Every meeting needs an owner ; Horseback law ; Spend 80 percent of your time on 80 percent of your revenue ; Have a succession plan ; The world's best athletes need coaches, and you don't?
  • Communications: be a damn good router : Default to open ; Know the details ; It must be safe to tell the truth ; Start the conversation ; Repetition doesn't spoil the prayer ; How was London? ; Review yourself ; Email wisdom ; Have a playbook ; Relationships, not hierarchy
  • Innovation : create the primordial ooze : What is innovation? ; Understand your context ; The CEO needs to be the CIO ; Focus on the user ... ; Think big ; Set (almost) unattainable goals ; 70/20/10 ; 20 percent time ; Jonathan's favorite 20 percent project ; Ideas come from anywhere ; Ship and iterate ; Fail well ; It's not about money
  • Conclusion: imagine the unimaginable : From Downton Abbey to Diapers.com ; Who succeeds and who fails in a world of platforms? ; The emergence of the social web (and a start-up called Facebook) ; Ask the hardest questions ; The role of government ; Big problems are information problems ; The future's so bright ... ; The next smart creative.
Description
xiv, 286 pages : illustrations ; 24 cm
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic

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