Item Details

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia, Paul Farris, Landmark Communications Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia, Ronald T. Wilcox, Ethyl Corporation Pr...
Format
Book
Published
Upper Saddle River, New Jersey : Pearson Education, [2015]
Language
English
ISBN
9780133552522, 0133552527
Description
xix, 300 pages : illustrations ; 24cm
Notes
Includes bibliographical references and index.
Technical Details

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    a| xix, 300 pages : b| illustrations ; c| 24cm
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    a| Includes bibliographical references and index.
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    a| Marketing x| Management.
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    a| Marketing research.
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    a| Marketing research v| Case studies.
    650
      
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    a| Market segmentation.
    650
      
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    a| Revenue management.
    650
      
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    a| Consumer profiling x| Research.
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    a| Farris, Paul W. e| author.
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