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The Cycle [electronic resource]: A Practical Approach to Managing Arts Organizations

Michael M. Kaiser with Brett E. Egan
Format
EBook; Book; Online
Published
Waltham, Massachusetts : Brandeis University Press, [2013]
Language
English
ISBN
9781611684001 (cloth : alk. paper), 1611684005 (cloth : alk. paper), 9781611684780 (ebook)
Contents
  • Programming: It is all about the art
  • Programmatic marketing: putting butts in seats
  • Institutional marketing: image is everything
  • Building the base: it's all in the family
  • Assembling a productive board: the head of the family
  • Generating revenue: earning rent from the cycle
  • Controlling expenses: not glamorous, but essential
  • Implementing the cycle: the cycle worksheet
  • When the cycle breaks
  • The cycle and strategic planning.
Description
Mode of access: World wide Web.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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