Item Details

Strategic Planning in Public Relations [electronic resource]

Knights, Kieran
Format
EBook; Book; Online
Published
London : Thorogood Aug. 2001 Herndon : Stylus Publishing, LLC [Distributor]
Language
English
Series
Thorogood Professional Insights Ser
ISBN
9781854182258, 1854182250 (Spiral)
Target Audience
Scholarly & Professional
Summary
Annotation
Description
Mode of access: World wide Web.
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic

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    a| Knights, Kieran e| Author
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    a| Strategic Planning in Public Relations h| [electronic resource]
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    a| London : b| Thorogood c| Aug. 2001 a| Herndon : b| Stylus Publishing, LLC [Distributor]
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    a| Annotation b| Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.<br /><br />This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.
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    a| Electronic books.
    690
      
      
    a| Public Relations
    690
      
      
    a| Strategic Planning
    692
      
      
    a| Business & Economics x| Public Relations
    692
      
      
    a| Business & Economics x| Strategic Planning
    710
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    a| Business Source Complete
    856
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