Item Details

Public Affairs Techniques for Business [electronic resource]

Davies, Peter Wynne
Format
EBook; Book; Online
Published
London : Thorogood July 1998 Herndon : Stylus Publishing, LLC [Distributor]
Language
English
Series
Hawksmere Report
ISBN
9781854181756, 1854181750 (Spiral)
Target Audience
Trade
Summary
Annotation
Description
Mode of access: World wide Web.
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic

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    a| Annotation b| Public affairs is a tool that enables us to steer a way around an imminent disaster or to alert policy makers that something must be done to minimise its effect. It is also a route to avoiding that trouble in the first place. Furthermore, public affairs is now an essential component of any successful company's strategy for communicating effectively and protecting market share.<br /><br />This Report shows in practical terms how you can counter potential threats through a professionally structured and implemented public affairs campaign. Today's successful companies recognise that in order to survive and prosper a comprehensive and disciplined approach to public affairs is no longer just a useful asset, it is now a necessity.
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