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Handbook of Niche Marketing [electronic resource]: Principles and Practice

Tevfik Dalgic, editor
Format
EBook; Book; Online
Published
New York : Best Business Books, Haworth Reference Press, c2006.
Language
English
ISBN
0789023296 (alk. paper), 078902330X (pbk. : alk. paper), 9780789023292 (alk. paper), 9780789023308 (pbk. : alk. paper)
Contents
  • Niche marketing revisited : concept, applications, and some European cases / Tevfik Dalgic, Maarten Leeuw
  • Principles of global niche marketing strategies : an early conceptual framework / Isil Hezar ... [et al.]
  • Approach for identifying cannibalization within product line extensions and multibrand strategies / Charlotte H. Mason, George R. Milne
  • Ecological niche theory approach to the measurement of brand competition / George R. Milne, Charlotte H. Mason
  • Visual approach for identifying consumer satisfaction niches / Hooman Estelami, Peter De Maeyer
  • High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms / Karen Bantel
  • Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) / Michael Beverland, Lawrence S. Lockshin
  • Niche marketing for hotel managers / Ron Morritt
  • Out in the market : the history of the gay market segment in the United States / Blaine J. Branchik.
Description
Mode of access: World wide Web.
Notes
Includes bibliographical references and index.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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