Item Details

Guinness Is Guinness [electronic resource]: The Colourful Story of a Black and White Brand

Griffiths, Mark
Format
EBook; Book; Online
Published
London : Cyan Communications April 2005 Chicago : Independent Publishers Group [Distributor]
Edition
Revised
Language
English
Series
Great Brand Stories Ser
ISBN
9781904879282, 1904879284 (Perfect)
Target Audience
Trade
Summary
Annotation
Description
Mode of access: World wide Web.
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic

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    a| Annotation b| Mark Griffiths is a self-confessed adorer of Guinness. The passion he feels can be tasted in every word of this book. This is no company history. Go with the flow and you'll find out about the people and events that have made Guinness the brand it is today. Guinness has been going strong since 1759, and I can think of very few brands of such longevity. After 250 years, Guinness continues to inspire loyalty and commitment; and still you feel there is so much more to come. Book jacket.
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