Item Details

Great Ikea! [electronic resource]: A Brand for All the People

Lewis, Elen
Format
EBook; Book; Online
Published
London : Marshall Cavendish July 2008 Kansas City : Midpoint Trade Books, Incorporated [Distributor]
Edition
2nd ed
Language
English
ISBN
9781905736164, 1905736169 (Trade Paper)
Target Audience
Trade
Summary
Annotation
Description
Mode of access: World wide Web.
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic

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    a| Lewis, Elen e| Author
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    a| Great Ikea! h| [electronic resource]: b| A Brand for All the People
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    a| Annotation b| IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book-now updated and revised-tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.
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    a| Furniture Industry and Trade
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    a| Furniture x| Europe
    692
      
      
    a| Business & Economics x| Industries x| Manufacturing
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    a| Design x| Furniture
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    a| Business Source Complete
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