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Fail Better! [electronic resource]: Stumbling to Success in Sales and Marketing - 25 Remarkable Renegades Show How

Brown, Stephen
Format
EBook; Book; Online
Published
London : Marshall Cavendish Jan. 2008 Kansas City : Midpoint Trade Books, Incorporated [Distributor]
Language
English
ISBN
9780462099040, 0462099040 (Trade Cloth)
Target Audience
Trade
Summary
Annotation
Description
Mode of access: World wide Web.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Brown, Stephen e| Author
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    a| Fail Better! h| [electronic resource]: b| Stumbling to Success in Sales and Marketing - 25 Remarkable Renegades Show How
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    a| Annotation b| This book identifies the 30 "worst" marketers of all time and shows that, although their marketing methods are contrary to received wisdom, they're brilliantly successful all the same. Business history shows that it is those who persevere despite repeated failure who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and so on epitomize this never-say-die mindset. Failure, it seems, is one of the keys to commercial success, arguably the key. This book champions those who challenged conventional marketing wisdom, who felt worst practice is often best practice, and who should have failed but triumphed spectacularly by doing things "wrong".Other titles by Stephen Brown:[i]The Customer KeyThe Marketing CodeAgents and Dealers[/i]
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    a| Trade b| Marshall Cavendish
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    a| Mode of access: World wide Web.
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    690
      
      
    a| Marketing
    690
      
      
    a| Decision Making
    692
      
      
    a| Business & Economics x| Marketing x| General
    692
      
      
    a| Education x| Decision-making & Problem Solving
    710
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    a| Business Source Complete
    856
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