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Political Marketing in the United States

edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Format
Book
Published
New York, NY : Routledge, 2014.
Language
English
ISBN
9780415632850 (hardback), 0415632854 (hardback), 9780415632867 (pbk), 0415632862 (pbk), 9780203095218 (ebk)
Summary
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
Description
xvii, 312 pages : illustrations ; 23 cm
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Political marketing in the United States / c| edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove.
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    a| New York, NY : b| Routledge, c| 2014.
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    a| xvii, 312 pages : b| illustrations ; c| 23 cm
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    a| text 2| rdacontent
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    a| unmediated 2| rdamedia
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    a| volume 2| rdacarrier
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    a| Includes bibliographical references and index.
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    a| "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"-- c| Provided by publisher.
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    a| Marketing x| Political aspects z| United States.
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    a| Communication in politics z| United States.
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    a| Lees-Marshment, Jennifer.
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    a| JA85.2 .U6 P64 2014 w| LC i| X031655027 l| STACKS m| ALDERMAN t| BOOK
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