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How to Get People to Do Stuff [electronic resource]: Master the Art and Science of Persuasion and Motivation

Susan M. Weinschenk
Format
EBook; Book; Online
Published
[Berkeley, CA] : New Riders, c2013.
Language
English
ISBN
9780321884503, 0321884507
Contents
  • The seven drives
  • The need to belong
  • Habits
  • The power of stories
  • Carrots and sticks
  • Instincts
  • The desire for mastery
  • Tricks of the mind
  • Case studies : using drivers and strategies in the real world
  • The strategy list.
Description
Mode of access: World wide Web.
Notes
Includes bibliographical referencs (p. [197]-201) and index.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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