Item Details

The Bunk of Modern Advertising

a symposium
Format
Book
Published
Girard, Kan. : Haldeman-Julius Publications, c1928.
Language
English
Series
Little Blue Book
Contents
  • Sellers of white space / Howard Blatteis
  • The high hat in advertising / C.W. Morton, Jr.
  • The bunk in modern advertising / Edward J. Golden
  • "Clean advertising" / C.W. Morton, Jr.
  • Pelton's success bunk / E.C. Stewart
  • The technique of raising money / Edward Allen Cleaton
  • The famemakers / David Warren Ryder.
Description
64 p. ; 13 cm.
Notes
For more information about the series, see "The Haldeman-Julius 'Little Blue Books' as a bibliographical problem" by Richard C. Johnson and G. Thomas Tanselle (Papers of the Bibliographical Society of America, Vol. 64, no. 1, 1970, p. 29-78)
Local Notes
SPECIAL COLLECTIONS: Original printed blue paper covers, Johnson and Tanselle's binding variant "b2," with series number in large type and without imprint on cover. Robert and Virginia Tunstall Trust Fund, 2013/2014.
Series Statement
Little blue book ; no. 863
Technical Details
  • Access in Virgo Classic

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    a| Girard, Kan. : b| Haldeman-Julius Publications, c| c1928.
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    a| 64 p. ; c| 13 cm.
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    a| Little blue book ; v| no. 863
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    a| For more information about the series, see "The Haldeman-Julius 'Little Blue Books' as a bibliographical problem" by Richard C. Johnson and G. Thomas Tanselle (Papers of the Bibliographical Society of America, Vol. 64, no. 1, 1970, p. 29-78)
    505
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    a| Sellers of white space / Howard Blatteis -- The high hat in advertising / C.W. Morton, Jr. -- The bunk in modern advertising / Edward J. Golden -- "Clean advertising" / C.W. Morton, Jr. -- Pelton's success bunk / E.C. Stewart -- The technique of raising money / Edward Allen Cleaton -- The famemakers / David Warren Ryder.
    590
      
      
    a| SPECIAL COLLECTIONS: Original printed blue paper covers, Johnson and Tanselle's binding variant "b2," with series number in large type and without imprint on cover. Robert and Virginia Tunstall Trust Fund, 2013/2014.
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