Item Details

Advertising From the Inside

Heinz Norden
Format
Book
Published
Girard, Kan. : Haldeman-Julius Publications, c1929.
Language
English
Series
Little Blue Book
Contents
  • Advertising from the inside / Heinz Norden
  • Super-advertising, understatement or plain truth, which? / Clarence Wagener
  • Some reasons for dishonesty in advertising / A newspaper publicity director
  • The scientific debunking of Old Gold advertising / R.R. Winterbotham.
Description
32 p. ; 13 cm.
Notes
For more information about the series, see "The Haldeman-Julius 'Little Blue Books' as a bibliographical problem" by Richard C. Johnson and G. Thomas Tanselle (Papers of the Bibliographical Society of America, Vol. 64, no. 1, 1970, p. 29-78)
Local Notes
SPECIAL COLLECTIONS: Later printing without copyright date. Original printed yellow paper covers, Johnson and Tanselle's binding variant "g," with portrait (46 mm) on back cover of "E. Haldeman-Julius, Editor, Little Blue Books." Robert and Virginia Tunstall Trust Fund, 2013/2014.
Series Statement
Little blue book ; no. 1400
Technical Details
  • Access in Virgo Classic

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    a| DLC b| eng c| DLC d| OCLCO d| OCLCF d| OCLCA
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    a| (OCoLC)34594145
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    a| AC1 b| .L8 no. 1400
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    a| Norden, Heinz, d| 1905-1978.
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    a| Advertising from the inside / c| Heinz Norden.
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    a| Girard, Kan. : b| Haldeman-Julius Publications, c| c1929.
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    a| 32 p. ; c| 13 cm.
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    a| For more information about the series, see "The Haldeman-Julius 'Little Blue Books' as a bibliographical problem" by Richard C. Johnson and G. Thomas Tanselle (Papers of the Bibliographical Society of America, Vol. 64, no. 1, 1970, p. 29-78)
    505
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    a| Advertising from the inside / Heinz Norden -- Super-advertising, understatement or plain truth, which? / Clarence Wagener -- Some reasons for dishonesty in advertising / A newspaper publicity director -- The scientific debunking of Old Gold advertising / R.R. Winterbotham.
    590
      
      
    a| SPECIAL COLLECTIONS: Later printing without copyright date. Original printed yellow paper covers, Johnson and Tanselle's binding variant "g," with portrait (46 mm) on back cover of "E. Haldeman-Julius, Editor, Little Blue Books." Robert and Virginia Tunstall Trust Fund, 2013/2014.
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    a| Advertising.
    650
      
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    a| Deceptive advertising.
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    a| Advertising. 2| fast 0| (OCoLC)fst00797511
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