Item Details

A Bigger Prize: How We Can Do Better Than the Competition

Margaret Heffernan
Format
Book
Published
New York : PublicAffairs, [2014]
Edition
First edition
Language
English
ISBN
9781610392914, 1610392914, 9781610392921 (ebk.)
Summary
"A leading business strategist and former CEO draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, showing how companies that foster collaboration and a healthy interdependency are more likely to become --and remain-- significant leaders in their field"--
Description
xiv, 391 pages ; 25 cm
Notes
Includes bibliographical references (pages 351-380) and index.
Technical Details

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    a| A bigger prize : b| how we can do better than the competition / c| Margaret Heffernan.
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    a| New York : b| PublicAffairs, c| [2014]
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