Item Details

Print View

Breaking the Wall of Bad Taste [electronic resource]: How Psychophysics and Neurophysiology Can Improve Our Food Choices

Falling Walls Foundation
Video; Computer Resource; Online Video; Online
If only we could trust flavor as a guide to a healthy diet - instead, our taste for food depends on a complex combination of factors, including appearance, texture, odor, and pungency, as well as on our earliest eating habits formed during infancy and childhood. As one of the acclaimed initiators of the field of molecular gastronomy, Per Møller analyzes food sensation, reward, and appetite under a holistic approach that includes psychophysics, neurophysiology, neuropsychology, and neuroeconomics. Møller is a professor at the University of Copenhagen, where he directs a Master's-level course on food choice and acceptance, and the editor in chief of Flavor Magazine, a multidisciplinary journal focusing on all aspects of flavor. In this Falling Walls lecture, Møller offers unique insight into what our relationship with food is based on, how memory of odors and flavors is connected to critical periods of our growth, and what triggers choice and consumption.
Release Date
Run Time
16 min.
11 & up
  • Encoded with permission for digital streaming by Films Media Group on August 10, 2013.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
  • Part of the Falling Walls conference.
Variant Title
Bad Taste
How Psychophysics and Neurophysiology Can Improve Our Food Choices
  • Understanding Food Perception (3:49)
  • Understanding Food Preferences (2:51)
  • Changing Food Preferences (2:49)
  • Fetal Flavor Conditioning Experiment (2:06)
  • Lactation Flavor Conditioning (1:14)
  • Incidental Flavor Learning (1:17)
  • Seaweed as Raw Material (2:10)
New York, N.Y. : Films Media Group, [2013], c2012.
Publisher no.
53579 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (16 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View