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Breaking the Wall of the Polling Booth [electronic resource]: How Electoral Psychology Enlightens Democratic Citizenship

Falling Walls Foundation
Video; Computer Resource; Online Video; Online
What do citizens think about in the polling booth? Despite the latest technological innovations in electoral methods, the voter's mind has been neglected by academia. Michael Bruter of the London School of Economics aims to fill this gap with his current project funded by the European Research Council. Having published widely in the fields of political behavior, political psychology, identity, public opinion, extremism, and social science research methods, In this Falling Walls lecture, Bruter explores how voters think in 15 countries - combining surveys, interviews, experiments, and direct observation, including innovative techniques such as "election diaries," "polling station observers," and "emotional" questions on favorite animal, color, or drink - toward understanding more about the role of personality and emotions in the vote. His project is expected to have a significant impact on our awareness of political identity and electoral decisions, including specific topics like psychology of extremism, voters' identity, and young people's participation.
Release Date
Run Time
14 min.
10 & up
  • Encoded with permission for digital streaming by Films Media Group on August 10, 2013.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
  • Part of the Falling Walls conference.
Variant Title
How Electoral Psychology Enlightens Democratic Citizenship
Polling Booth
  • Why Do Voters Change Their Mind on Election Day? (1:54)
  • Project Methodology (2:00)
  • Referees and Supporters (0:46)
  • Emotions In The Voting Process (1:54)
  • Election Memories (1:03)
  • Electoral Ergonomy (2:35)
  • Use of Postal Ballots or Polling Sites Affect Candidate Choice (1:48)
  • Breaking the Wall of Emotion in the Polling Booth (1:48)
  • Credits: Breaking the Wall of the Polling Booth: How Electoral Psychology Enlightens Democratic Citizenship (0:20)
New York, N.Y. : Films Media Group, [2013], c2012.
Publisher no.
53573 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (14 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View