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Green Marketing [electronic resource]: How Green Is It?

Java (Firm)
Video; Computer Resource; Online Video; Online
Heavy hitters in the corporate world have become bastions of environmental responsibility-or have they? At any rate, a newfound commitment has appeared in the ever-evolving cosmos of advertising and packaging. Some brands employ convenient "green" labeling to boost their perceived credibility and sell more products. But critics assert that the activities of these same righteous, eco-friendly companies call into question their assurances of environmental stewardship. In other words, simply identifying yourself as green doesn't make it so. This program investigates the world of self-styled green marketing and exposes the eco-unfriendly machinations behind a number of innocent-looking marketing ploys. A fascinating look at a genuinely disturbing development in 21st-century commerce.
Release Date
Run Time
56 min.
9 & up
  • Encoded with permission for digital streaming by Films Media Group on July 17, 2013.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
How Green Is It?
Underhand Tactics: Investigating Corporate Culture
Underhand Tactics
  • Understanding Green Washing (2:01)
  • Industrial Green Washing Trend (3:07)
  • Misleading Consumers (2:59)
  • Exposing False Advertising (2:56)
  • Legal Loopholes for Greening Products (3:03)
  • Challenging Green Washing (1:43)
  • Socially Responsible Investing (2:04)
  • False Eco-Finance Advertising (2:27)
  • Exposing Financial Green Washing (5:31)
  • Legal Fight against Green Washing (4:05)
  • Areva's Mining Coverup (3:11)
  • Testing for Radiation in Mounana (5:42)
  • Exposing Areva's Environmental Disaster (4:54)
  • Human Price of Green Washing (2:11)
  • Credits: Green Marketing: How Green Is It? (0:26)
New York, N.Y. : Films Media Group, [2013], c2012.
Publisher no.
  • 52418s Films Media Group
  • 52421 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (56 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View