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Prelinger Archives: American Thrift (Part I) (1962) [electronic resource]

Prelinger Archives
Video; Computer Resource; Online Video; Online
This Prelinger Archives film casts itself as "a tribute to the American housewife" and sings the praises of "the woman American," telling us that her primary function in life is "the romance and adventure of choosing." In the consumerist world depicted here, those who produce goods have a responsibility to "bid for [the housewife's] fancy" and "charm her with choice offerings calculated to please." Twenty-first century viewers will easily come to the conclusion that this film isn't about saving, it's about spending--but it's also clearly about the beautiful Corvairs, BelAirs, and Impalas that gave 1960s homemakers quick access to shopping malls and supermarkets.
Release Date
Run Time
13 min.
  • Encoded with permission for digital streaming by Films Media Group on August 21, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
American Thrift. (Part I) (1962)
American Thrift (Part I) (1962) (13:00)
Produced by The Jam Handy Organization, for the General Motors Corporation, Chevrolet Division.
New York, N.Y. : Films Media Group, [2010], c1962.
Publisher no.
41805 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (13 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View