Item Details

Print View

Prelinger Archives: American Thrift (Part I) (1962) [electronic resource]

Prelinger Archives
Format
Video; Computer Resource; Online Video; Online
Summary
This Prelinger Archives film casts itself as "a tribute to the American housewife" and sings the praises of "the woman American," telling us that her primary function in life is "the romance and adventure of choosing." In the consumerist world depicted here, those who produce goods have a responsibility to "bid for [the housewife's] fancy" and "charm her with choice offerings calculated to please." Twenty-first century viewers will easily come to the conclusion that this film isn't about saving, it's about spending--but it's also clearly about the beautiful Corvairs, BelAirs, and Impalas that gave 1960s homemakers quick access to shopping malls and supermarkets.
Release Date
1962
Run Time
13 min.
Language
English
Notes
  • Encoded with permission for digital streaming by Films Media Group on August 21, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
American Thrift. (Part I) (1962)
Contents
American Thrift (Part I) (1962) (13:00)
Credits
Produced by The Jam Handy Organization, for the General Motors Corporation, Chevrolet Division.
Published
New York, N.Y. : Films Media Group, [2010], c1962.
Publisher no.
41805 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (13 min.) : sd., col.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

    LEADER 02651ngm a2200481Ia 4500
    001 u6186144
    003 SIRSI
    005 20130916151047.0
    006 m|||| o||c| ||||||
    007 vz|czazuu
    007 cr|cna
    008 130916s1962 nyu013| ||||| o|||vleng d
    028
    4
    0
    a| 41805 b| Films Media Group
    035
      
      
    a| 100041805
    035
      
      
    a| (OCoLC)700417730
    040
      
      
    a| AzPhAEM
    245
    0
    0
    a| Prelinger Archives. p| American Thrift. n| (Part I) (1962) h| [electronic resource] / c| Prelinger Archives.
    246
    3
      
    a| American Thrift. n| (Part I) (1962)
    260
    3
      
    a| New York, N.Y. : b| Films Media Group, c| [2010], c1962.
    300
      
      
    a| 1 streaming video file (13 min.) : b| sd., col.
    500
      
      
    a| Encoded with permission for digital streaming by Films Media Group on August 21, 2010.
    500
      
      
    a| Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
    505
    0
      
    a| American Thrift (Part I) (1962) (13:00)
    506
      
      
    a| Access requires authentication through Films on Demand.
    508
      
      
    a| Produced by The Jam Handy Organization, for the General Motors Corporation, Chevrolet Division.
    520
      
      
    a| This Prelinger Archives film casts itself as "a tribute to the American housewife" and sings the praises of "the woman American," telling us that her primary function in life is "the romance and adventure of choosing." In the consumerist world depicted here, those who produce goods have a responsibility to "bid for [the housewife's] fancy" and "charm her with choice offerings calculated to please." Twenty-first century viewers will easily come to the conclusion that this film isn't about saving, it's about spending--but it's also clearly about the beautiful Corvairs, BelAirs, and Impalas that gave 1960s homemakers quick access to shopping malls and supermarkets.
    538
      
      
    a| Mode of access: Internet.
    538
      
      
    a| System requirements: FOD playback platform.
    650
      
    0
    a| Economic history.
    650
      
    0
    a| Industries.
    650
      
    0
    a| Postwar reconstruction.
    650
      
    0
    a| Social sciences.
    655
      
    0
    a| Educational films.
    655
      
    0
    a| Internet videos.
    655
      
    7
    a| Videorecording. 2| local
    710
    2
      
    a| Films for the Humanities & Sciences (Firm)
    710
    2
      
    a| Films Media Group.
    710
    2
      
    a| Prelinger Archives.
    776
    0
      
    i| Originally produced: d| Prelinger Archives, 1962.
    856
    4
    0
    z| Part of the Films on Demand collection. u| http://proxy01.its.virginia.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=29178&xtid=41805
    596
      
      
    a| 1
    999
      
      
    a| XX(6186144.1) w| WEB i| 6186144-1001 l| INTERNET m| UVA-LIB t| INTERNET
▾See more
▴See less

Availability

Google Preview

Google Books Preview